Simplify Campaign Management: Amazon DSP Expands Ad Placements

Welcome to "Hunter's Insights," your trusted guide to the latest Amazon news and updates. In this edition, we cover the key changes and developments you need to know to stay informed and competitive in the dynamic world of e-commerce:

🤖 Amazon Expands AI Image Tools: Unlock New Ad Formats and Live Images

🔎 Amazon Revolutionizes Shopping with 5 New Visual Search Updates

⭐️ Enhance Efficiency with Amazon’s New Favorites Tool

📢 Simplify Campaign Management: Amazon DSP Expands Ad Placements

📊 Boost Your Sales with Google Merchant Center's New Amazon MCF Integration

📲 Amazon Introduces AI-Driven Product Recommendations on Mobile Lifestyle Images

🔜 Amazon Prime Video Expands Ad Opportunities for Sellers in 2025

🤖 Amazon Expands AI Image Tools: Unlock New Ad Formats and Live Images

Amazon Ads has expanded its AI-powered Image Generator, offering advertisers new tools to create dynamic, high-quality campaign visuals. The tool allows you to generate images for Stores, Posts, Sponsored Brands, and Sponsored Display ads. Recent updates include new landscape, vertical, and square ad formats and access to over 40 thematic backgrounds, enabling greater customization for your advertising needs.

The latest addition, announced at Amazon Accelerate, is the live images feature. This beta feature introduces motion to your visuals, making ads more engaging for customers. Currently available to a limited group of advertisers, it is expected to roll out more broadly in Q4. This dynamic approach aims to capture attention in an increasingly competitive digital landscape.

Brands can use these tools to create timely, seasonally relevant content. For instance, the Image Generator makes it easier to refresh your ads and product detail pages for micro-seasons such as Fall, Halloween, Thanksgiving, and Christmas. Custom images have been shown to increase click-through rates and drive new-to-brand orders, offering a valuable way to enhance your ad performance.

🔎 Amazon Revolutionizes Shopping with 5 New Visual Search Updates

Amazon has introduced five new visual search features designed to improve the shopping experience by making searches faster and more accurate. These features have already contributed to a 70% increase in visual searches year over year, offering customers more efficient ways to find products.

The first feature, Visual Suggestions, shows images as users type in search queries. For example, when typing "flannel shirt," relevant product images appear, allowing customers to select the best match for their search. This leads to quicker, more precise results. Additionally, the Add Text to Image Search feature lets customers upload a photo and add specific details such as color, size, or brand to refine their search for even more accurate results.

Another new feature, "More Like This" helps users quickly find similar products with a single click. If a customer finds an item they like but wants a different variation, such as a different style or length, this tool makes the search process easier and faster. Amazon has also added product videos directly within search results, making it simpler for shoppers to view items like electronics or home goods without clicking into individual listings.

Finally, the Circle to Search tool allows customers to focus on specific items within an image. By uploading an image to Amazon Lens, users can draw a circle around a particular item, adjust the focus, and find it quickly within the platform. This feature adds more precision to visual searches, enhancing the overall shopping experience and demonstrating Amazon's commitment to continuous innovation in e-commerce.

⭐️ Enhance Efficiency with Amazon’s New Favorites Tool

Amazon has introduced a new feature that allows sellers to mark specific listings as favorites and filter their catalog based on these favorites. This update is particularly useful for sellers handling large inventories, with hundreds or even thousands of products. By selecting favorite items, sellers can easily find and keep track of key products without having to search through their entire catalog.

This feature may not have a significant impact on smaller businesses with fewer products. However, for those managing vast inventories, it provides a valuable organizational tool. The ability to focus on important listings can save time and enhance overall efficiency.

While it doesn't completely address the need for more advanced inventory management features like folders, it's a useful step forward in simplifying the process for sellers with extensive product catalogs.

📢 Simplify Campaign Management: Amazon DSP Expands Ad Placements

Starting November 1, Amazon DSP advertisers will have access to additional first-party supply across platforms such as Echo Show, Fire Tablet, Fire TV, IMDb, Twitch, and digital displays at Whole Foods Market and Fresh. This update applies automatically to both new and existing campaigns, making it easier to manage ad placements without the need for manual inventory selection.

The expansion, driven by improvements in Amazon's machine learning models, will optimize campaign reach and effectiveness by including eligible inventory sources automatically. This helps advertisers connect with a wider audience and ensures campaigns are more efficient. Advertisers who prefer not to participate can opt out by contacting Amazon's support team.

This update is available across regions like North America, Europe, and Asia Pacific and is designed to simplify campaign management while offering broader audience exposure and enhanced optimization strategies to meet advertising goals.

📊 Boost Your Sales with Google Merchant Center's New Amazon MCF Integration

The Google Merchant Center has recently integrated with Amazon Multi-Channel Fulfillment (MCF) to enhance shipping data for retailers. This integration will enable merchants to provide more accurate delivery speeds, emphasizing Amazon MCF's reliable 3-day delivery service and improving the shopper's experience.

The changes include a simplified intake form for MCF merchants, making it easier for them to participate by linking their Google Merchant Center ID with their website. A dedicated Amazon MCF shipping policy will also be automatically generated to ensure that all shipping data is up to date. Additionally, clearer communication tools will help merchants resolve discrepancies and monitor eligible products more effectively.

This integration offers several benefits, such as increased visibility on Google Shopping, higher conversion rates, and reduced cart abandonment. By providing clearer shipping expectations, retailers can enhance customer satisfaction and encourage repeat business, positioning themselves for greater success in the competitive e-commerce space.

📲 Amazon Introduces AI-Driven Product Recommendations on Mobile Lifestyle Images

Amazon has launched a new mobile feature that improves product discovery by adding clickable buttons on lifestyle images at the top of the page. This tool, driven by AI, automatically suggests related products, giving customers more options during a single browsing session. When users view lifestyle images for a specific product, Amazon's algorithm may suggest other products, potentially exposing customers to complementary or alternative items.

For instance, a brand selling sweat proof undershirts might have buttons that lead customers to products such as suits or pants, showcasing items that could complement a look or meet other wardrobe needs. This feature aims to simplify the shopping experience by presenting relevant products that users might not have initially considered.

At the moment, brands do not have customization options for these recommendations, and the feature applies to all lifestyle images. While this tool is intended to enhance the customer journey, sellers should monitor how it affects their listings and be mindful of potential cross-promotion from competitors' products on their pages.

🔜 Amazon Prime Video Expands Ad Opportunities for Sellers in 2025

Amazon is planning to increase the number of advertisements on its Prime Video streaming service, starting in 2025. Currently, Prime Video users watch between 2 to 3.5 minutes of ads per hour, but that could increase as Amazon revises its advertising structure. According to the Vice President of Prime Video International, standard-tier users may soon see ads in the middle of their content, something that hasn’t been implemented yet.

Amazon also plans to introduce new ad formats, such as shoppable ads, carousel ads, intermission ads, and even brand quiz ads. Currently, Prime Video ads mainly consist of trailers for Amazon's upcoming content and a limited number of brand ads. The shift to these new formats represents an opportunity for sellers to engage with a massive audience in creative and interactive ways.

For sellers on Amazon, this development presents a valuable opportunity to tap into Prime Video’s 200 million monthly viewers. With the potential for increased ad slots and new formats, sellers can showcase their products in fresh, innovative ways, reaching a highly engaged audience. These ads, particularly shoppable and interactive ones, offer a way to make a direct connection between the viewer's interest and your product, driving visibility and potential sales.

Elevate Your Amazon Advertising with a Detailed Audit

If your Amazon ads aren’t delivering the results you expect, it may be time for a comprehensive review. Our Amazon Ads Audit is designed to refine your advertising strategy and drive better performance.

What we offer:

• Optimized Campaign Efficiency: We analyze your ad spend, identify areas for improvement, and optimize your budget to ensure maximum return on investment.

• Targeted Reach: We focus on connecting your ads with the most relevant audience, increasing the chances of meaningful engagement and conversions.

• Enhanced Ad Quality: Our team helps craft compelling ads that boost your brand’s visibility and improve conversion rates.

This audit provides an in-depth, tailored assessment of your advertising strategy. We deliver actionable insights that address your specific business needs, helping you tackle challenges and seize new opportunities.

Don’t let subpar ads hold back your growth. Take charge of your advertising strategy and unlock the full potential of your Amazon campaigns!