Removal of Listing Quality Dashboard: How to Update Listings Now

Welcome to "Hunter's Insights," your primary source for the latest Amazon news. This week's edition is filled with exciting updates and valuable insights to keep you well-informed and ahead of the competition:

• 📈 Elevate Your Advertising Strategy withAmazon’s New Keyword Groups

• 📊 Redesign of The Best Seller Badge: What This Means for Sellers

• 🎁 Amazon IntroducesGift-Related Keywordsfor Enhanced Sponsored Product Campaigns

• 📣 Amazon Enhances Brand Promotions withASIN Exclusions and New Audience Segments

• ⛔ Removal of Listing Quality Dashboard: How to Update Listings Now

• 🚚 Fulfill Orders Quickly and Efficiently withNew Veeqo Features

📈 Elevate Your Advertising Strategy with Amazon’s New Keyword Groups

Amazon has recently introduced three new keyword groups for Sponsored Products, providing new ways to improve your advertising strategy. Here's a closer look:

Prime Day Keywords:These keywords are specifically tailored for the Prime Day event and combine "Prime Day" with specific product terms. They are designed to increase your reach during this high-traffic sales period and will match queries only until the end of Prime Day.

Product Category Keywords:These are commonly used terms by shoppers searching within your product category. Targeting these keywords will increase your visibility and impressions among a relevant audience, ensuring that your ads reach potential customers interested in similar products.

Brand Keywords:This group includes terms frequently used by shoppers looking for your brand. Using these keywords can enhance your brand's presence and attract more impressions from relevant queries, strengthening brand recognition and visibility.

These new keyword groups are a strategic improvement by Amazon, aimed at helping advertisers refine their targeting and improve campaign results. It's crucial toregularly test and refine your keyword strategyto stay ahead in the competitive market, ensuring that your advertising efforts are both effective and adaptable to evolving trends.

📊 Redesign of The Best Seller Badge: What This Means for Sellers

Amazon is currently testing a significantly smaller Best Seller badge. The once bright orange badge has been replaced with a subtler black version, making it less noticeable in search results.

This strategic shift by Amazon appears to be aimed atreducing the badge's influence. By making it less noticeable, Amazon might be trying to give other products a fairer chance to stand out. Shoppers often rely heavily on social proof, and the decreased visibility of the badge could encourage them to explore a wider range of products.

Typically, Amazon rolls out such changes ahead of peak shopping periods, and withPrime Day on the horizon, this adjustment could have far-reaching implications. Brands that have depended heavily on the Best Seller badge for visibility may find this transition challenging. On the other hand, brands that haven't secured the badge might take this opportunity to attract more attention.

🎁 Amazon Introduces Gift-Related Keywords for Enhanced Sponsored Product Campaigns

Amazon has recently improved its Sponsored Product campaigns by adding a new keyword groupfocused on gift-related searches. This new addition comes shortly after the launch of several other keyword group options and is aimed at helping advertisers target keywords associated with products that shoppers are looking to buy as gifts.

The introduction of this new keyword group is strategic because it allows advertisers to reach a broader audience with specific gift-buying intent. By focusing on keywords related to gifts, advertisers can more effectively connect with shoppers who are searching for items to give on special occasions or holidays. This expanded reach can lead tohigher visibility and increased sales, especially during peak gift-buying seasons.

What makes this keyword group particularly valuable is its year-round relevance. While it will certainly be useful during the holiday season and other key shopping periods, it can also be beneficial throughout the entire year. Birthdays, anniversaries, and other personal milestones occur all year long, providing continual opportunities for advertisers to capture the attention of gift-seeking shoppers.

📣 Amazon Enhances Brand Promotions with ASIN Exclusions and New Audience Segments

Amazon has recently improved its customized brand promotions, giving advertisers more precise control. One important update allows for theexclusion of up to 100 ASINs from campaigns. This means advertisers can now target promotions to specific items without affecting the rest of their catalog, leading to more focused and efficient marketing strategies.

Additionally, Amazon has introduced new audience segments for promoted products, including:

-Promising:Customers who have recently made a purchase and buy occasionally.

-Declining Promising:Promising customers are expected to spend less.

-Declining Top Tier:Top-tier customers are predicted to spend less.

These updates offer an excellent opportunity to enhance visibility and drive sales where it matters most. By targeting or excluding specific products, advertisers can optimize their sales efforts and improve overall campaign effectiveness without disrupting their entire inventory.

⛔ Removal of Listing Quality Dashboard: How to Update Listings Now

Amazon isdiscontinuing the Listing Quality Dashboard, which many sellers have relied on to manage and optimize their product listings. From now on, sellers will need to update missing attributes using two specific methods:

1.Utilizing the category listing report

2.Improving listing quality in bulk

This change requires a shift in strategy for managing product listings. The new methods offer a streamlined approach, potentially increasing efficiency. However, the removal of the Listing Quality Dashboard may present challenges for those who find it essential to their listing management processes.

Sellers must adapt quickly to maintain the quality and accuracy of their product listings, ensuring their offerings remain competitive and appealing to consumers.

🚚 Fulfill Orders Quickly and Efficiently with New Veeqo Features

Veeqo has recently added new features to its free multi-channel fulfillment software. The updates are aimed at helping sellersspeed up order fulfillment processesandreduce costsfor each customer. With the latest enhancements, the software can now automatically identify and combine multiple orders from the same customer into a single shipment, ultimately saving time and shipping expenses. Furthermore, it allows for easy sorting of orders by SKU, customer, or bin location, which helps to streamline operations and minimize errors.

Another key update is theimproved routing of orders. Veeqo now selects the closest warehouse to the delivery address, ensuring quicker delivery and lower shipping costs, while also verifying stock availability before allocation. These upgrades are intended to streamline operations and enhance overall efficiency for sellers.

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