New Trump Tariffs Are Crushing Amazon Margins — 5 Secrets to Survive 2025

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

🇨🇳 New Trump Tariffs Are Crushing Amazon Margins — 5 Secrets to Survive 2025

🔍 Amazon Ads Introduces New Search Feature for Campaign Management

📲 New Ad Placement: ABC Display Ads Now Live on Alexa Home Screen

👥 Amazon’s New Bid Tool Targets Shoppers 12+ Months Cold—Will It Pay Off?

🤖 Amazon's AI Can Now Buy from Competitors—What It Means for Your Business

📛 This One Badge Could Be Killing Your Amazon Sales — And It Just Got Worse

📊 New ARA Metrics Are Live — Boost Profits with Better Data

🇨🇳 New Trump Tariffs Are Crushing Amazon Margins — 5 Secrets to Survive 2025

Exciting news for Amazon sellers: Trump has announced a significant increase in tariffs on Chinese imports. If you're sourcing products from China, your landed costs are set to rise rapidly. While this policy targets China, Amazon businesses will feel the pressure first. If you don’t adapt quickly, your profit margins could take a serious hit.

What’s changing and why it matters:

• Higher import duties will lead to increased product costs.

• You’ll need to implement new pricing strategies to protect your profits.

• Discover five innovative ways to reduce or avoid tariffs without adjusting prices.

• The De Minimis loophole has been closed. Here’s what that means for you.

This isn't just a simple policy shift; it could redefine your profitability in Q2 and Q3. Don't wait until you’re facing significant losses to make necessary changes.

🚨 Want to learn how these tariffs will impact your business — and what you can do about it now? 

👉 Click here to read Amazon Seller’s Guide: "Turning Tariff Challenges Into Strategic Win”

🔍 Amazon Ads Introduces New Search Feature for Campaign Management

Amazon has introduced a new search feature in the Ad Console, designed to help advertisers find and manage campaigns more efficiently. Instead of manually scrolling through lengthy lists, you can now search by table column, metric, or campaign setting to quickly locate the needed data.

Key Benefits:

• Faster Campaign Navigation: Instantly filter through campaigns without manual searching.

• Better Optimization: Quickly identify underperforming areas and adjust your strategies accordingly.

• Efficient Scaling: Identify top-performing campaigns and allocate your budget effectively.

• Improved Budget Control: Manage bids and placements with precise filtering.

This update streamlines campaign management and empowers sellers to make data-driven decisions faster than ever.

📲 New Ad Placement: ABC Display Ads Now Live on Alexa Home Screen

Amazon has recently expanded its advertising capabilities by allowing Asset Based Creative (ABC) display ads to appear on the Alexa Home Screen (AHS). This update enables self-service advertisers using Amazon DSP to place engaging visual ads on Echo Show devices, creating a new opportunity to reach customers in their homes.

With this feature, advertisers can:

• Direct traffic to any landing page, not just Amazon product detail pages.

• Utilize existing ABC creatives, which are automatically enabled for display line items.

• Increase brand visibility through a prominent placement on Alexa-enabled devices.

Currently available in the U.S., this rollout represents an important step in making the Alexa ecosystem more accessible and actionable for advertisers focused on brand awareness and customer acquisition.

👥 Amazon’s New Bid Tool Targets Shoppers 12+ Months Cold—Will It Pay Off?

Amazon has introduced a new bid adjustment feature in Sponsored Brands campaigns that allows advertisers to refine their bids based on audience type, specifically targeting new-to-brand shoppers. 

This enhancement provides greater control over your investment in acquiring new customers and helps you tailor your strategy according to your campaign goals.

Here’s what you can do with this feature:

• Increase bids for Amazon-defined audiences, which include shoppers who haven't purchased from your brand in the past 12 months.

• Keep bids unchanged if you prefer not to segment your audiences in this manner.

This option is now available under the Campaign Bid Adjustment settings. It represents a strategic move toward more efficient customer acquisition and aligns with Amazon’s focus on precision targeting.

🤖 Amazon's AI Can Now Buy from Competitors—What It Means for Your Business

Amazon has launched a new AI tool called Buy for Me, powered by its Nova Act model. This allows customers to purchase products from external websites without leaving the Amazon app. 

If an item isn’t available on Amazon, Buy for Me locates it elsewhere and completes the purchase, managing all details like name, address, and payment.

Key Takeaways:

• AI-Powered Expansion: Nova enhances customer shopping experiences and improves internal processes, performing tasks like reading policies and making purchases.

• Future Seller Tools: Nova Act aims to offer automation for tasks such as inventory monitoring and policy compliance in the future.

• Developer SDK Access: Currently, it serves as a developer SDK for testing, signaling a shift toward AI-powered workflows in Amazon’s ecosystem.

Looking Ahead: These tools promise to reduce time spent on tasks like managing listings and improve efficiency. Stay updated on these innovations as they develop.

📛 This One Badge Could Be Killing Your Amazon Sales — And It Just Got Worse

Amazon has implemented a significant update to its "Frequently Returned" badge, increasing its visibility and potential impact on sales. The new design aims to alert shoppers, and it may further decrease conversion rates for impacted listings.

Key updates:

• Placement: It is now positioned directly beneath the product reviews on the product detail page.  

• Color: The badge has been changed to a dark red shade to instantly grab customers' attention.  

• Icon: A caution symbol has been added to reinforce the warning message.  

Products marked with this badge have already seen noticeable declines in conversion rates. With the new design, this negative impact is expected to increase.

To avoid receiving this badge, Amazon sellers should work to reduce return rates by improving product quality, managing customer expectations through detailed listings, and monitoring negative feedback. 

📊 New ARA Metrics Are Live — Boost Profits with Better Data

Amazon has launched a significant update to its Retail Analytics (ARA) dashboards, now offering 16 new metrics through the "Customize Columns" option. These additional metrics provide enhanced visibility into product performance, profitability, and catalog structure.

The newly added metrics include: Confirmed Units, Sales Discount, Parent & Child Vendor Code, Contra-COGS, MSRP, Release Date, Binding, Color, and Replenishment Code.

These metrics improve reporting in three key areas:

• Purchase Order Analysis: Confirmed Units, Vendor Codes

• Profitability Tracking: Contra-COGS, Sales Discounts

• Catalog Health Monitoring: Replenishment Code, Binding, MSRP

With these enhancements, sellers can create more detailed, data-driven reports to improve forecasting, manage margins, and optimize their catalog strategy. To access the new metrics, open any ARA report, click "Customize Columns," and look for the fields marked "New."

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