New Integration of DSP Options in Amazon Sponsored Display Ads

Welcome to "Hunter's Insights," your essential resource for the latest Amazon updates. This week, we're bringing you key developments and insights to keep you informed and ahead of the curve:

• 🗃 Amazon Now Accepting Deal Submissions forBFCM and Prime Big Deal Days

• 💸 NewCost Control Featurefor Sponsored Brand Campaigns

• 🤖 Amazon Introduces AdvancedAI Tools to Revolutionize Advertising

• 📈 New Integration ofDSP Options in Amazon Sponsored Display Ads

• 🔍 Amazon'sNew Search Feature: Organic Results Followed by Sponsored Ads

🗃 Amazon Now Accepting Deal Submissions for BFCM and Prime Big Deal Days

Amazon is currently accepting submissions for deals for Black Friday Cyber Monday (BFCM) inNovember 2024and Prime Big Deal Days inOctober 2024. This is a prime opportunity for sellers to boost sales and increase visibility during these major shopping events.

To participate, sellers must submit their BFCM dealsby September 6and their Prime Big Deal Days dealsby August 9. These high-traffic periods attract a large number of shoppers looking for discounts and special offers, making it an ideal time for sellers to showcase their best products.

Careful planning and preparation of deals in advance is highly recommended. By aligning deals with popular shopping trends and customer preferences, sellers can significantly enhance their chances of success during these profitable events.

💸 New Cost Control Feature for Sponsored Brand Campaigns

Amazon has introduced a new cost control feature for Sponsored Brand campaigns to provide better control over advertising costs. This feature, which was previously available for Sponsored Display campaigns, is nowaccessible for all three SB ad formats: Product Collection, Spotlight, and Video.

It's important to note that the cost control feature is only available if your campaign goals are set to "Drive page visits" (CPC) or "Acquire new customers." Unfortunately, this featuredoes not support VCPM goal campaigns. This distinction is crucial for advertisers to understand and apply effectively to their strategies.

When creating your campaigns, remember that the cost control feature is turned on by default. However, you do have the option to opt out if it doesn't align with your advertising objectives. Using cost control can lead to better predictability and management of your advertising budget, allowing for more efficient allocation of resources.

🤖 Amazon Introduces Advanced AI Tools to Revolutionize Advertising

Amazon has launched advanced AI tools, including the Image Generator, designed to improve advertising by creating customized lifestyle visuals for specific audiences. This technology goes beyond typical product images and offers more engaging and effective advertisements.

Since its introduction a year ago, the Image Generator has significantly impacted advertising results. Advertisers have reported higher campaign performance and nearly a5% increase in sales. This tool enables the rapid creation of high-quality images, facilitates experimentation with various designs, and provides insights into customer preferences.

The significance of this innovation lies in its ability todisplay products in relatable settings, increasing viewer engagement. For example, showcasing a toaster on a kitchen counter next to a croissant boosts interaction rates, streamlines design efforts and delivers superior results.

Additionally, Amazon's new Aspect Ratio feature ensures thatads adapt seamlessly across different platforms, from Amazon to Twitch. This guarantees that advertisements control their visual appeal and effectiveness regardless of the display medium, strengthening Amazon's leadership in advertising innovation.

📈 New Integration of DSP Options in Amazon Sponsored Display Ads

Amazon has recently updated its advertising console by integrating Demand-Side Platform (DSP) options into Sponsored Display ads. This innovative move allows advertisers to leverage both Sponsored Display and Sponsored Brand campaigns, potentiallyenhancing their advertising strategies.

However, a significant drawback is the lack of transparency in the calculated budget. Advertisers are presented with a budget figure without any clear explanation of how it is determined, making it challenging to manage ad spending effectively. Additionally, the new setup restricts advertisers to choosing either an awareness or consideration goal, with pre-set, non-customizable survey questions. This lack of flexibility might prevent advertisers from customizing campaigns to align with specific marketing objectives.

Moreover, while the new systemallows targeting by category, it does not offer the choice of sub-categories. This restriction could reduce the precision of ad targeting, impacting overall campaign performance. Despite these limitations, Amazon's integration of DSP options into Sponsored Display ads is a noteworthy advancement, and advertisers should stay informed and adapt their strategies accordingly to maximize the potential benefits of these new features.

🔍 Amazon's New Search Feature: Organic Results Followed by Sponsored Ads

Amazon is testing a new feature on the US marketplace search results page (SERP). When customers search for a term that includes a brand,the first result displayed is an organic result from that brand, followed by the Top of Search Sponsored Products.

This adjustment is significant for both branded and competitor keyword campaigns. Although these campaigns won't become pointless, they will undoubtedly influence customer click behavior. By prioritizing the organic results from the searched brand, Amazon is likely to impact how customers interact with search results.

For sellers, this new feature means adjusting strategies for Sponsored Ads. It's essential to monitor performance metrics closely and be prepared to adapt your approach to maintain visibility and effectiveness in search results. This change could offer new opportunities for both organic and sponsored product placements, making it a key factor in your advertising strategy.

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