New Amazon Standards for ASN: What You Need to Know

Welcome to "Hunter's Insights," your trusted source for the latest Amazon updates. This week, we highlight key updates and insights to keep you informed and ahead of the curve:

📄 New Amazon Tool Revolutionizes Media Planning for Sellers

💵 Maximize Visibility and Sales with Amazon’s Latest Pricing Feature

📈 Optimize Stock Levels with Amazon's New Vendor Central Feature

✅ New Amazon Standards for ASN: What You Need to Know

📊 Amazon Introduces Enhanced Keyword Bid Recommendations with Impressions Data

📬 Amazon Ads Introduces Modeled Conversions for Enhanced Tracking

📄 New Amazon Tool Revolutionizes Media Planning for Sellers

Amazon has introduced the Cross-Channel Planner, a sophisticated tool for advertisers. This tool helps sellers create media plans that target audiences both on and off Amazon. It supports various ad formats like sponsored ads, display, online video, streaming TV, and audio, making it adaptable for marketers.

The Cross-Channel Planner integrates insights, audience segmentation, and budget optimization, simplifying the media strategy simulation process. In today's complex customer engagement landscape, this tool is designed to enhance and streamline planning efforts.

Key features:

• Holistic Media Planning: Enables planning across all Amazon advertising channels and beyond.

• Audience Insights: Provides detailed demographic and behavioral insights at each phase of the purchase journey.

• Real-Time Analytics: Utilizes real-time data and machine learning to dynamically optimize budget allocation.

• Reach Estimates: Helps set realistic budget expectations to target a specific percentage of the audience at each stage.

• Non-Linear Engagement: Simplifies complex non-linear shopping journeys to generate insightful, audience-specific plans.

The Cross-Channel Planner is currently available in the US, Canada, and UK markets. It provides Amazon sellers with a strategic advantage in effectively targeting and engaging audiences.

💵 Maximize Visibility and Sales with Amazon’s Latest Pricing Feature

Amazon has introduced the Price-Discounts Dashboard, a tool for sellers to easily create and manage strike-through pricing on their products. This feature can be found in the Advertising section of the seller dashboard and makes it simple to offer time-limited discounts and monitor their effectiveness.

Key Features:

• Time-Limited Discounts: Set discounts for 1 to 30 consecutive days.

• Inventory Control: Apply discounts to a specific number of units.

• Performance Metrics: Keep track of sales, units sold, glance views, conversion rates, and sell-through rates.

Eligibility Requirements:

• Minimum seller feedback rating of 3.5

• Products must have at least a 3-star rating

• Discounts must be at least 5% off the 30-day lowest price, current price, or validated reference price

This tool is a game-changer for sellers who want to create more appealing offers. Being able to display strike-through prices on eligible products increases visibility and has the potential to boost sales.

📈 Optimize Stock Levels with Amazon's New Vendor Central Feature

Amazon has launched an advanced forecasting dashboard to help sellers improve efficiency and in-stock performance. This tool provides forecasted order volumes, giving you a better understanding of expected orders. By focusing on forecasted orders, sellers can manage their inventory more accurately and ensure better stock availability.

The new dashboard can be found in Vendor Central under Orders » Purchase Order Forecast. Currently, it is only available to a selected group of brands. Amazon is using this limited release to gather valuable feedback and refine the tool before a broader rollout.

This forecasting dashboard is expected to transform inventory management for Amazon sellers. By gaining detailed insights into forecasted order volumes, you can optimize inventory planning, reducing the risk of stockouts and overstock situations.

✅ New Amazon Standards for ASN: What You Need to Know

Amazon Vendor has sent out more emails to remind sellers about the upcoming changes to the Advance Shipment Notification (ASN) creation process. If you received an email with the subject "Updates coming to the ASN creation workflow" or "New requirements for pallet labeling and advance shipment notifications," please pay attention.

Amazon plans to implement these changes completely by mid-August. Not adhering to the new standards will likely lead to chargebacks. The new requirements include the need to map cartons to pallets for both single and mixed SKU pallets and to upload this information in the form of a spreadsheet or through EDI ASN version 2.

In practical terms, this means your teams will need to record and document how cartons are arranged on pallets, which will add an extra step to your workflow. Although this change may seem demanding at first, it is necessary to ensure compliance and avoid potential penalties.

📊 Amazon Introduces Enhanced Keyword Bid Recommendations with Impressions Data

Amazon has upgraded its advertising platform by adding projected weekly impressions to its Estimated Keyword Bid recommendations. This new feature allows advertisers to see not only the recommended bid amounts but also the potential reach of their keywords based on historical data.

The projected weekly impressions are accessible through the Amazon ad console, providing valuable context for bidding decisions. This enhancement helps advertisers better understand how their bids could impact visibility and reach, allowing for more strategic campaign management.

Integrating this feature into your advertising strategy can significantly improve bid accuracy and campaign effectiveness. Although the projections' accuracy may vary depending on campaign specifics and market conditions, this tool offers a useful addition for optimizing bids and enhancing overall ad performance.

📬 Amazon Ads Introduces Modeled Conversions for Enhanced Tracking

Amazon Ads now includes a new feature called modeled conversions. This feature addresses the limitations caused by the decline of third-party cookies and changing privacy regulations. It aims to offer a better understanding of campaign performance by estimating conversions that cannot be directly measured.

Modeled conversions use predictive analytics to estimate the relationship between ad interactions and resulting conversions when a direct link is not available. This approach fills the gaps caused by the reduction in cookie tracking, allowing advertisers to have a more complete view of how their ads are performing. Modeled conversions are reported alongside directly attributed conversions, such as those from Purchase or Detail Page Views.

To ensure reporting accuracy, Amazon Ads may include these conversions in an "unallocated" category when detailed attribution isn't possible. This method ensures consistent reporting across different levels and helps advertisers understand the overall impact of their campaigns.

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