Maximize Holiday Sales with Amazon’s New Virtual Shopping Feature

Welcome to Hunter's Insights - your go-to for key Amazon updates and industry insights! In this edition, we break down essential shifts and new developments, helping you stay ahead in the fast-paced world of e-commerce:

🎁 Maximize Holiday Sales with Amazon’s New Virtual Shopping Feature

📝 Amazon Enhances Business Reports with Sales Breakdown Feature

🆕 Affordable Deals, Big Opportunities: What Amazon Haul Means for Sellers

👥 Amazon DSP Introduces Contextual Keyword Targeting

🚛 Amazon Expands Dangerous Goods Shipping Options for U.S. Sellers

📊 New Forecasting Feature for Sponsored Brands Campaigns

📲 Maximize Conversions with Videos Across All Product Variations

🎁 Maximize Holiday Sales with Amazon’s New Virtual Shopping Feature

Amazon has launched its Virtual Holiday Shop, offering shoppers a fresh and innovative way to explore a wide range of products across various categories. This feature transforms the holiday shopping experience by allowing users to browse curated collections online, marking a strategic shift from traditional search and browsing methods.

For Amazon sellers, this new tool presents a significant opportunity to gain visibility during the busiest shopping season. The Virtual Holiday Shop showcases products in a more engaging and category-specific manner, which could drive increased traffic to their listings. Sellers who align their advertising efforts with the Shop's curated categories stand to benefit from enhanced discoverability and higher conversion rates.

This initiative aligns with consumer trends that favor online shopping for convenience and efficiency, especially during the holiday season. Sellers should take advantage of this platform by optimizing their product listings to ensure they appear in relevant holiday categories and by intensifying their ad campaigns to capture the surge in holiday traffic.

📝 Amazon Enhances Business Reports with Sales Breakdown Feature

Amazon has introduced a new feature in Business Reports that allows sellers to filter sales data by Business, Non-Business, or Total sales using a simple dropdown menu. This update provides sellers with a more efficient way to analyze their performance and make data-driven decisions.

The feature is especially useful for identifying buyer trends. For instance, an increase in business buyer activity may encourage sellers to optimize their B2B strategies, adjust their marketing efforts, and refine their product offerings to better meet the needs of this segment. Such insights enable sellers to tailor their approaches to address the diverse requirements of their customers.

Furthermore, this sales breakdown helps with inventory management. By distinguishing between consumer and business sales, sellers can better predict the demand for specific products, ensuring that their inventory aligns with market trends and business objectives.

🆕 Affordable Deals, Big Opportunities: What Amazon Haul Means for Sellers

Amazon has introduced Amazon Haul, a strategic initiative aimed at capturing the budget-shopping market currently dominated by Temu and Shein. This new storefront is available exclusively on the Amazon app and mobile web browser, offering a wide selection of discounted products—most priced under $10 and all under $20. The U.S. beta launch includes categories such as fashion, home, lifestyle, and electronics, all supported by Amazon's trusted A-to-Z Guarantee. 

Amazon Haul provides substantial savings, including free shipping on orders over $25, 5% off purchases over $50, and 10% off orders exceeding $75. Shoppers can expect delivery times of one to two weeks, and items priced over $3 are eligible for free returns, making the platform both budget-friendly and convenient. With more than 8,000 return locations, the return process is straightforward, further building customer confidence.

For Amazon sellers, this launch marks a shift toward competing based on price and convenience. Sellers in popular categories should monitor this development closely, as it reflects the growing consumer demand for affordability combined with reliability.

👥 Amazon DSP Introduces Contextual Keyword Targeting

Amazon DSP has launched a new contextual keyword targeting feature in the U.S., UK, Canada, and Australia, providing advertisers with a more flexible way to reach their audiences. This tool enables ads to appear on Amazon properties and third-party sites by targeting relevant keywords or phrases within page content, eliminating the need for traditional identifiers. Powered by AI, the feature supports both standard display and Amazon mobile display line items, catering to both self-service and managed-service advertisers.

With this update, advertisers can go beyond Amazon’s predefined categories and retail product targeting. Instead, they can focus on broader themes or events, such as “summer” or “4th of July,” to align ads with specific user interests and seasonal trends. Keywords can be added manually or selected from recommendations, with targeting details available in the contextual summary on the line items page.

This enhancement is a significant advance for advertisers looking to expand their reach and improve campaign performance. By using freeform keyword targeting, Amazon sellers and advertisers can adopt a more dynamic, content-driven approach to ad placement, ensuring their campaigns remain relevant and engaging.

🚛 Amazon Expands Dangerous Goods Shipping Options for U.S. Sellers

Amazon has expanded its Buy Shipping program, allowing U.S.-based sellers to manage shipments of dangerous goods (DG) directly through Amazon Shipping Ground and USPS Ground Advantage. This update simplifies the process for shipping items like aerosol sprays, lithium batteries, and cleaning agents, which require specialized handling, packaging, and documentation.

By centralizing DG shipping within Amazon's infrastructure, sellers can streamline their logistics and reduce the extra costs typically associated with third-party carriers. To use this feature, sellers must check the box labeled "This shipment contains dangerous goods" when creating a shipment. Amazon Buy Shipping will automatically provide eligible shipping methods that comply with DG regulations.

This update provides a significant opportunity for sellers of regulated products to improve their shipping processes while maintaining compliance. However, sellers should remain vigilant in meeting packaging and documentation standards to guarantee smooth operations and avoid potential disruptions.

📊 New Forecasting Feature for Sponsored Brands Campaigns

Amazon has launched a new forecasting tool in the advertising console specifically for Sponsored Brands campaigns. This tool provides sellers with insights into potential impressions and clicks based on their campaign settings. It is designed for campaigns aimed at “Driving page visits” and offers estimates generated from machine learning models that analyze historical data. While these forecasts are not guarantees of performance, they serve as valuable guidance during the campaign setup process.

With this tool, advertisers can modify their budget, targeting, and bids, and see updated estimates in real-time. This allows sellers to assess how different configurations might impact campaign results before launching, leading to more strategic decisions and potentially improved outcomes.

Currently, the feature is available in North America, South America, Europe, the Middle East, and Asia Pacific, covering major markets, including the U.S., U.K., Japan, and more. Sellers can access the forecasting tool directly through the Amazon Ads console.

📲 Maximize Conversions with Videos Across All Product Variations

Amazon now allows sellers to share video content across the detail pages of product variations, including different sizes, colors, and packaging options. This update simplifies the process of showcasing videos across related listings, ensuring that all variations benefit from the same engaging content.

Video content is an effective way to engage customers and build trust by providing detailed insights into your products. With this feature, sellers can enhance the visibility of their videos across all variation pages, helping customers feel more confident in their purchase decisions. This can lead to improved conversion rates and increased overall sales.

To use this feature, navigate to the “Upload and Manage Videos” section under "Catalog." After you upload your video, make sure to enable the option to include product variations. Although it may take up to three days for the video to appear, the positive impact on customer engagement and sales makes this a valuable tool for enhancing your listings.

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