Important Update: New Timeframe for Amazon FBA Claims

Welcome to "Hunter's Insights," your trusted source for the latest Amazon updates. This week, we present key updates and insights to keep you informed and ahead in the ever-evolving world of e-commerce:

🛒 Amazon's New Ad Placement Strategy in the "Frequently Bought Together" Section

🔀 Amazon Implements Major Changes to FBA Reimbursement Process

📣 New Target Promotion Feature Enhances Amazon Ad Campaigns

⏳️ Important Update: New Timeframe for Amazon FBA Claims

📈 Maximize Your Ad Success with Amazon's Improved Auto Campaign Filters

📬 Amazon Ads Introduces New Forecasting Tool for Sponsored TV

🛒 Amazon's New Ad Placement Strategy in the "Frequently Bought Together" Section

Amazon is currently testing the display of ads in the "Frequently Bought Together" section on brand product pages. The goal is to increase revenue by encouraging customers to make additional purchases. Some believe this may boost sales, while others argue it's unfair for brands to pay for ads on their own pages. There are also concerns about the potential impact on user experience.

Advertising complementary products in this section could lead to higher sales for brands. However, the cost of these ads needs to be justified by the potential increase in Average Order Value (AOV). Brands must carefully assess this cost-benefit balance to determine the value of this strategy.

While placing ads in a popular section like "Frequently Bought Together" could be profitable, it's important to consider the user experience. If these ads disrupt the shopping experience or seem intrusive, they could offset any potential revenue benefits. The results of this testing phase will likely influence future e-commerce advertising strategies and how brands approach product bundling on the platform.

🔀 Amazon Implements Major Changes to FBA Reimbursement Process

Starting November 1, 2024, Amazon is implementing significant changes to the FBA reimbursement process. Amazon aims to simplify reimbursements by proactively addressing lost and damaged items in their fulfillment centers. This move is designed to reduce the need for sellers to manually file claims, thereby easing operational duties.

Starting October 23, 2024, the timeline for requesting reimbursements will change. The window for filing manual claims will be reduced from 18 months to 60 days. This means sellers must be more attentive and timely in auditing their inventory and filing claims for any differences not automatically reimbursed by Amazon.

Key updates include proactive reimbursements for lost and damaged items, which will be trackable in the Reimbursements report in Seller Central. However, sellers will still need to file manual claims within the new 60-day window if automatic reimbursements do not occur.

While this policy aims to simplify workflows through technology, it puts additional pressure on sellers to act quickly when differences occur. The reduction in the claim window could significantly impact profitability if sellers do not promptly identify and file for overlooked reimbursements.

📣 New Target Promotion Feature Enhances Amazon Ad Campaigns

Amazon has launched a new feature called Target Promotion for Sponsored Products advertisers, which is available in the UCM ads console. This feature automates the identification of high-performing targets, making Sponsored Products campaigns more efficient.

Target Promotion moves high-performing targets from general to more specific targeting, optimizing bids and budgets. It uses advanced machine learning models to analyze historical performance data and provide real-time recommendations, simplifying the previously manual process of campaign management.

This feature is accessible to sellers, vendors, partners, agencies, and authors. It can be found on the "Search term ad groups" page in the advertising console and through the Amazon Ads API. This advancement represents a significant improvement in the precision and effectiveness of Amazon advertising campaigns.

⏳️ Important Update: New Timeframe for Amazon FBA Claims

Amazon FBA sellers need to be aware of an important change regarding reimbursement claims. Starting October 23, the timeframe for filing certain reimbursement claims will be reduced from 18 months to just 60 days. Currently, sellers have 18 months to audit and file claims for lost, damaged, and customer-returned items. However, with the new policy, this window will be shortened, making timely audits and claims more important than ever.

Amazon has also enhanced its auto-reimbursement process for certain claim types. This means that they will proactively reimburse sellers for items lost in fulfillment centers without requiring manual claims. However, manual auditing remains crucial for other discrepancies, especially due to the reduced filing window. Despite the improvements, sellers still need to audit and file claims for what the auto-system misses. Given the shortened filing window, professional services can help manage these tighter deadlines effectively.

To ensure that you don’t miss out on potential refunds, it's important to audit and file claims for the past 18 months by October 23. After this date, sellers will only have 60 days to file claims moving forward. Taking action now will help secure the funds you’re owed.

📈 Maximize Your Ad Success with Amazon's Improved Auto Campaign Filters

Amazon has recently enhanced its advertising platform by introducing a new filter feature for auto campaigns, which will make it easier for advertisers to manage their campaigns. This update is aimed at streamlining the process of identifying and using successful keywords and products.

The new feature allows advertisers to quickly filter positive keywords and products with just one click. Previously, finding effective search terms required manual filtering, but now you can effortlessly view all search terms that have led to orders. This advancement not only simplifies campaign management but also enhances efficiency by eliminating the need for manual filter creation.

This improvement has a significant impact on advertisers as it enables them to identify top-performing search terms faster and supports more efficient, data-driven decision-making. By saving time on campaign management and analysis, this feature helps advertisers focus on optimizing their strategies.

📬 Amazon Ads Introduces New Forecasting Tool for Sponsored TV

Amazon Ads has launched a new forecasting service for Sponsored TV advertisers with the aim of improving campaign planning and optimization. This tool provides weekly impressions forecasts, campaign-specific predictions, and machine learning-driven models to give advertisers valuable insights for enhancing their strategies.

The service includes predicted weekly impressions for Sponsored TV campaigns and tailored forecasts based on individual campaign and ad group settings. The forecasting model uses machine learning algorithms trained on historical data from similar campaigns to provide accurate predictions. By analyzing the settings of a Sponsored TV campaign and comparing them to past campaign performance, the service generates a reliable prediction of the weekly impressions a campaign is likely to receive.

While the current focus is on weekly impressions, Amazon Ads plans to expand the service to include additional metrics in the future. This expansion will offer advertisers a more comprehensive view of their potential campaign performance, further enhancing their ability to plan and allocate budgets effectively.

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