Fashion Sellers, Take Note: This Amazon Update Could Change Everything!

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

📆 Prime Day Just Got Bigger: Key Deadlines & Deal Opportunities

💡 Amazon Introduces "Styling Ideas" for Fashion Products

🔗 Amazon Merges Prime Exclusive & Price Discount Menus

📲 New Amazon Photos Feature: Turn Images Into Shopping Searches

📊 Amazon Introduces Visual Bid Performance Estimates

🆕 Amazon Introduces Dynamic Headline Customization for Sponsored Brands

🤖 Amazon Introduces AI-Powered Video Generation for Sponsored Brands

📆 Prime Day Just Got Bigger: Key Deadlines & Deal Opportunities

Amazon is extending Prime Day into a four-day event, offering sellers more opportunities to boost their sales. However, due to strict deadlines and deal requirements, careful planning is essential to make the most of this event.

Important Deadlines:

• May 23 – Last day to schedule Prime-Exclusive Best Deals and Lightning Deals.

• June 9 – Deadline for selecting "minimal shipment splits" for inventory.

• June 18 – Final date to choose "Amazon-optimized shipment splits."

Deal Requirements:

• Prime-Exclusive Best Deals & Price Discounts – Minimum discount of 15% off.

• Prime Member Coupons – Minimum discount of 5% off.

• Discounts of 40% or more – Eligible for additional placements, which increases visibility to millions of shoppers.

With the extended event and enhanced deal placements, sellers have more opportunities to maximize their sales. However, securing the correct discounts and proper inventory placement is crucial. Now is the time to plan strategically and take advantage of Amazon’s promotional opportunities.

💡 Amazon Introduces "Styling Ideas" for Fashion Products

Amazon has introduced a new feature called "Styling Ideas," which displays matching accessories while browsing fashion items. When shoppers view jewelry, they may also see suggested dresses, bags, and shoes to complete their looks.

How Sellers Can Benefit:

• Cross-Promote Complementary Products – Target related items in your advertisements.

• Increase Average Order Value – Encourage customers to purchase complete outfits.

• Boost Visibility – Get your products in front of fashion-focused shoppers.

This feature offers a significant opportunity for sellers to enhance their Amazon PPC campaigns by implementing cross-selling strategies. Ensure your products are well-positioned to take advantage of this new feature.

🔗 Amazon Merges Prime Exclusive & Price Discount Menus

Amazon has simplified the discount setup process by consolidating Prime Exclusive Discounts and Price Discounts into a single menu under Price Discount. This update allows sellers to navigate and apply discounts more efficiently.

Key Benefits:

• Simplified Setup: No need to switch between multiple menus.

• Faster Navigation: Apply and manage discounts more easily.

• Improved Deal Visibility: Ensures discounts are correctly applied to promotions.

Did you miss a Major Event Deadline? There’s Still Time!

If you missed the deadline to set up deals for major sales events, such as the Big Spring Sale, you can still obtain the event badge. Go to the Price Discount tab, select the event, and set up your offer. Once approved, your discount will qualify for the event badge, even if the sale is already live. This is a valuable opportunity to increase visibility and boost conversions.

📲 New Amazon Photos Feature: Turn Images Into Shopping Searches

Amazon has introduced a new feature in Amazon Photos that allows users to search their photo library for similar products available on Amazon. This means that if you see an item you like—whether at a friend’s house or in an old picture—you can now use your photos to discover and purchase it instantly.

Key Benefits:

• Increased Product Discoverability – Shoppers have more ways to find your listings.

• Seamless Shopping Experience – Customers can go from inspiration to purchase effortlessly.

• Potential for Higher Conversions – Visual search reduces friction in the buying journey.

This feature marks another step in Amazon's effort to enhance AI-powered shopping, making product discovery easier and more intuitive.

📊 Amazon Introduces Visual Bid Performance Estimates

Amazon has introduced a new feature that visually maps estimated weekly impressions based on different bid levels. This tool helps advertisers understand how bid adjustments affect their reach.

Key Benefits:

• Eliminate the Guesswork: Instantly see how impressions increase with each increment in bidding, removing the need for spreadsheets.

• Optimized Spending: The suggested bid is clearly highlighted, helping you balance cost and visibility.

• Smarter Bidding Strategies: Advertisers can now make data-driven decisions rather than blindly increasing their bids.

This update is a valuable resource for sellers looking to maximize ad efficiency while maintaining control over their budgets.

🆕 Amazon Introduces Dynamic Headline Customization for Sponsored Brands

Amazon has introduced a new "Optimize Your Headline" feature for Sponsored Brands ads. This feature allows headlines to automatically adjust based on customer intent and search behavior, marking a significant move towards AI-driven customization in Amazon Ads.

Key Takeaways:

• Dynamic Optimization: Amazon Ads will generate and enhance headlines in real time.

• Better Relevance: Ads will be more closely aligned with what shoppers seek.

• Increased Performance: Tailored messaging leads to higher engagement and conversion potential.

This development is just the beginning of AI-driven customization in Amazon advertising. Similar optimizations will be rolled out across other ad types, making personalization a vital element for campaign success.

🤖 Amazon Introduces AI-Powered Video Generation for Sponsored Brands

Amazon has quietly launched a new AI Video Generation feature within Sponsored Brands campaigns. This feature enables sellers to create videos for their ads with minimal effort. 

Key Features:

• Automated Video Creation: The tool generates six different videos simultaneously based on a selected product.

• Simple Customization: Sellers can add their brand logo before finalizing the videos.

• Designed for Amazon Ads: This feature is specifically designed for advertising within Amazon's ecosystem.

Previously, Amazon's video builder produced only basic slideshows, but this new AI-driven tool aims to provide higher-quality video content for ad placements where video is crucial. However, some sellers are experiencing technical issues with the feature, so while it represents a promising update, it is not entirely reliable yet.

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