📢 Enhance Your Bidding Strategy with Lost Metrics Insights

Welcome to "Hunter's Insights," your weekly roundup of the freshest updates from Amazon. In this edition, we delve into a range of significant subjects:

⭐️ Improve Your Product Launches with Customer Review Insights

📢 Enhance Your Bidding Strategy with Lost Metrics Insights

📩 Amazon's Upcoming Listing Requirements for Media Products

📲 Optimize Your Product Placement with Amazon’s New Category Update

📈 Amazon Introduces Brand Store Quality to Boost Store Performance

🚀 Boost Your Sales with Amazon Subscribe & Save Audience Targeting

📊 Amazon Marketing Cloud Launches "Share of Wallet" Analysis Tool

⭐️  Improve Your Product Launches with Customer Review Insights

Amazon has added powerful tools to the Customer Review Insights tab of the Opportunity Explorer. These tools aim to improve product launches through data-driven insights. They analyze customer feedback to help brands refine their products and strategies.

One important feature is Review Trends, which tracks changes in customer sentiment over the past six months. This helps brands understand market reactions more accurately by identifying patterns in positive and negative reviews. Businesses can make informed decisions about product improvements and marketing strategies by analyzing these trends.

Parent ASIN Insights provides valuable data by summarizing customer sentiment across multiple product variations. This is essential for brands with extensive product lines as it brings together feedback to create a comprehensive overview. With this feature, brands can better understand how their products are perceived collectively.

The ASIN Benchmarking tool allows brands to compare their product’s star rating with the category average, providing a competitive edge. This comparison helps brands identify areas for improvement and strategically position their products.

Finally, the Topic Drilldown feature enables brands to delve into frequently mentioned sub-topics within reviews. This helps prioritize improvements that address core customer concerns by providing a precise understanding of customer experiences and product attributes.

These new tools underline the importance of using customer feedback in product development. Integrating these insights into your launch strategy can better align your products with customer expectations, ultimately driving success in the competitive marketplace.

📢 Enhance Your Bidding Strategy with Lost Metrics Insights

The new Lost Metrics data is a big deal for Amazon sellers. This powerful tool shows how often potential customers click on competitors' ads instead of your own when they search for your brand. Knowing exactly where you're missing out can give you a major edge.

Lost Metrics provides key insights: it reveals how often competitors' ads are clicked on your brand search terms and how many orders they get from those clicks. With this data, you can spot missed opportunities and take action to win more sales.

Use this data to boost your bidding strategy. By adjusting your bids based on these insights, you can increase ad visibility and ensure your brand appears in top search results. This means more exposure for your products and a stronger presence in the market.

In my opinion, using Lost Metrics data is crucial for any serious Amazon seller. It's your secret weapon to outsmart the competition and maximize your brand's presence. By using these insights, you can significantly grow your brand's impact and visibility, leading to better performance and increased sales.

📩  Amazon's Upcoming Listing Requirements for Media Products

Starting June 17, 2024, Amazon will have new requirements for listing Media products in all its global stores. Existing listings will remain unchanged, but any new or edited ones must adhere to the new standards.

To comply with the new requirements, sellers should use the "Add Products" page or the "Add Products via Upload" option to access the updated templates. If you find an attribute that seems irrelevant, you can mark it for review using the "?" symbol. This will let you tell Amazon about any differences and make the listing process more efficient.

Staying up-to-date with these changes is important for staying competitive on Amazon. Following the new standards not only helps keep your listings in line but also makes your products more visible and appealing. By actively managing your listings, you can avoid problems and keep providing a good shopping experience for your customers.

For more detailed information on these updates, please refer to the provided Google Sheet link. Thanks to Sebastian Joseph for providing this valuable information, which will offer comprehensive guidance on the new listing requirements and help you navigate the changes effectively.

📲 Optimize Your Product Placement with Amazon’s New Category Update

Choosing the right category for a product listing is crucial for visibility and success on Amazon. Previously, changing a category or sub-category meant going through a complicated process. You had to open a case with Amazon, which took up a lot of time and was inefficient.

But now, Amazon has made significant improvements. You can edit your product's category directly in the Listing Edit section using the new 'item type keyword' feature. This update simplifies the process, allowing you to make necessary changes quickly. Once submitted, the category update is reflected on your listing within approximately 24 hours.

This improvement gives brands the flexibility to experiment with different categories to find the most suitable one for their products. This can help align your listings with customer searches, potentially increasing product visibility and sales. In my opinion, this new feature is a game-changer for optimizing product placement and improving your overall strategy on Amazon.

📈 Amazon Introduces Brand Store Quality to Boost Store Performance

Amazon has introduced a new feature called the brand store quality feature to help sellers improve their performance on the platform. This feature provides sellers with valuable recommendations on how to enhance their presence and achieve better results.

The feature includes analytic metrics that offer insights into store performance and customer behavior, such as views, orders, sales, and visitor engagement. Sellers can analyze these metrics using various measurements to identify strengths and areas for improvement.

The tool can also track ASIN metrics, offering detailed insights into the performance of individual products within a store. By monitoring these metrics sellers can refine their product strategies to maximize sales potential and improve customer satisfaction.

🚀 Boost Your Sales with Amazon Subscribe & Save Audience Targeting

Amazon sellers can now target Subscribe & Save lookalike audiences using a new feature. This feature is particularly beneficial for sellers offering products such as supplements, skincare, and household items.

By using this new advertising option, sellers can connect with potential customers who share similar buying habits with existing subscribers. This gives an excellent opportunity to expand brand reach and boost sales in key product categories.

Nevertheless, it's crucial for sellers to also concentrate on enhancing their product listings in addition to advertising. While effective advertising holds significance, having appealing product listings is equally important in capturing the attention of potential buyers and supporting advertising efforts.

📊 Amazon Marketing Cloud Launches "Share of Wallet" Analysis Tool

Amazon recently added a new feature to Amazon Marketing Cloud called "Share of Wallet" analysis. This tool gives brands detailed data to see how their sales compare to other brands in a specific product category, including offline sales.

The feature is available to brands through the NCS CPG Insights Stream as a paid beta offering. It helps brands understand how their online ads affect offline sales and their overall market position.

This feature is important because it helps brands see which advertising strategies lead to the most sales. With this information, brands can adjust their advertising to get better results.

I believe that the "Share of Wallet" analysis is a big deal for brands. With access to sales data for over 3 million products, brands can make better decisions to improve their marketing and increase their market share.

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