Boost Sales with Amazon’s New Personalized Quiz Feature

Happy New Year to all our amazing subscribers! 🎉

In this special edition of Hunter's Insights, we bring you key Amazon updates and industry insights to help you start the new year strong and stay ahead in the fast-paced world of e-commerce:

📢 Amazon Sellers Alert: Ads Displaying for Out-of-Stock Items

📲 Drive Sales with Amazon’s New Hover-to-Play Product Videos 

🎯 Boost Sales with Amazon’s New Personalized Quiz Feature     

💻 Amazon Launches New Conversion Path Report for Enhanced Ad Insights

🆕 Amazon Launches Frequency Group Tools for Better Ad Campaign Management

📝 Unlock New Insights with Amazon’s New Exclusive STV Reach Reporting

💡 New Advertiser-Level Audience Insights for Amazon DSP

📢 Amazon Sellers Alert: Ads Displaying for Out-of-Stock Items

Amazon has been displaying sponsored ads for products that are out of stock (OOS), raising seller concerns about the platform's ad integrity. Typically, campaigns for unavailable items should be automatically paused to prevent directing customers to products they cannot purchase. However, several sellers have reported that their Sponsored Product ads remain active even after their inventory has run out.

This issue has gained significant attention on social media, with sellers sharing screenshots as evidence. It highlights a potential flaw in Amazon's advertising system that could mislead customers and waste sellers' advertising budgets. If not addressed, this situation could damage customer trust and negatively impact the effectiveness of sellers' ad campaigns.

Sellers are advised to closely monitor their active campaigns to ensure that ads for out-of-stock products are not still running. If they discover any, the best current solution is to manually pause these campaigns to avoid unnecessary spending. This situation underscores the importance of regularly auditing ad performance and staying vigilant for potential system glitches.

📲 Drive Sales with Amazon’s New Hover-to-Play Product Videos 

Amazon has introduced a significant update in the clothing category: product videos will now auto-play when shoppers hover over listings. This change aims to create a more engaging browsing experience and help customers quickly evaluate products in action.

For sellers, this presents a unique opportunity to showcase their products more effectively. High-quality, well-edited videos can stand out even more, potentially increasing engagement and conversion rates. It’s essential to optimize your listings with compelling video content to make the most of this feature.

This update highlights Amazon’s ongoing efforts to enhance the shopping experience and provide sellers with innovative tools to improve their offerings. If you haven’t done so already, consider revisiting your listings to incorporate impactful videos that highlight your product’s best features.

🎯 Boost Sales with Amazon’s New Personalized Quiz Feature    

Amazon has introduced a new interactive tool for brand stores that allows sellers to provide personalized product recommendations through a quiz format. This feature helps sellers engage customers more effectively, especially during busy shopping periods.

The tool comes with customization options, enabling sellers to showcase up to 35 products and create up to three unique questions. Based on shoppers' responses, they receive tailored product suggestions, which enhances the overall customer experience and increases conversion rates.

For Amazon sellers, this tool offers a cost-effective way to boost brand engagement without requiring a significant investment. Previously, similar tools often came with high costs, but Amazon now provides this feature at no charge. It presents an excellent opportunity to experiment with interactive elements and improve customer interaction strategies.

This tool is particularly beneficial for seasonal campaigns and events, offering a fresh approach to stand out in a competitive market. Sellers should take advantage of this feature now to optimize their brand store and capture more sales during key shopping seasons ahead.

💻 Amazon Launches New Conversion Path Report for Enhanced Ad Insights

Amazon has launched the Conversion Path Report, providing sellers with a powerful tool to analyze the customer journey across various ad types. This tool simplifies complex data, allowing sellers to make informed decisions to optimize their campaigns.

The report outlines the sequence of customer interactions with ads leading up to a purchase. For instance, a journey might look like "Sponsored Display → DSP → Sponsored Products → Purchase." This clear presentation helps sellers understand the total ad costs and metrics for each interaction, enabling them to identify which touchpoints are most effective in driving conversions and allocate their budgets more strategically.

Visualized journeys are now accessible directly in the Campaign Manager, along with detailed, downloadable reports found in the Reports section. These insights empower sellers to refine their advertising strategies, particularly during high-traffic periods.

🆕 Amazon Launches Frequency Group Tools for Better Ad Campaign Management

Amazon has launched a significant update to its Demand-Side Platform (DSP), introducing Frequency Group capabilities that allow sellers to better manage ad exposure across multiple campaign orders. With this new feature, advertisers can set unified frequency caps, ensuring controlled and consistent ad delivery while preventing overexposure to the same audience.

The update also includes advanced reporting tools that provide deduplicated reach and frequency metrics. This means sellers can access accurate insights into the total unique reach of their campaigns without the risk of double-counting audiences across different publishers, channels, and devices.

This feature is available globally and is designed for both managed service and self-service users. Sellers can access these tools through Amazon DSP or the Public API, facilitating detailed analysis and improved campaign optimization.

📝 Unlock New Insights with Amazon’s New Exclusive STV Reach Reporting

Amazon has introduced the Exclusive Reach Rate for Streaming TV (STV) inventory reporting, enabling advertisers to measure the unique, unduplicated reach of Amazon’s first-party streaming channels, such as Twitch and Prime Video. This new feature offers detailed insights into how each platform contributes to overall campaign performance.

The importance of this update lies in its ability to track how Amazon's STV inventory enhances campaign reach by engaging new audiences that may not be reached through other channels. Advertisers can now assess the impact of their STV investments, identify which platforms drive the most exclusive reach, and adjust their strategies accordingly. This level of transparency is essential for optimizing budgets and maximizing return on ad spend.

Currently, this feature is available in the United States for both managed and self-service advertisers. It can be accessed through Amazon DSP and the public API via V3 reporting. For sellers looking to enhance their brand visibility, utilizing this data could reveal new opportunities to engage audiences beyond traditional linear TV advertising.

💡 New Advertiser-Level Audience Insights for Amazon DSP

Amazon has introduced new reach and frequency metrics for advertisers using its Demand-Side Platform (DSP). This feature allows sellers to measure their unique audience reach across all Amazon Ads investments by deduplicating audience data. As a result, advertisers gain a clearer understanding of their total reach across various devices, publishers, and ad formats.

For sellers, this means eliminating overlapping audience counts and gaining valuable insights into the actual size of their delivered audience. This unified view aids in planning future campaigns more effectively and maximizing the impact of advertising spend.

The feature is now available in key regions around the world and can be accessed through Amazon DSP and the Public API. Sellers can generate detailed reports using the latest V3 reporting tools to refine their advertising strategies.

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