Another Metric You Can’t Control — But Your Customers Can Judge You For It

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

🔎 Amazon Sponsored Products Now Predicts Search Trends

🛒 Amazon Quietly Adds “Add to Cart” Metric to Product Pages

⚠️ Currency Confusion & Filter Risks in the New Console Update

🤖 Your Product’s First Impression Just Changed — Thanks to Amazon’s AI

🆕 New Seller Central Feature Unlocks Deeper SKU-Level Profitability

📈 New Tools, More Data: Amazon’s S&S Dashboard Gets a Major Boost

💲 New in FBA Dashboard: Track and Update Your Sourcing Costs

🔎 Amazon Sponsored Products Now Predicts Search Trends

Amazon has updated the Sponsored Products campaign workflow, giving advertisers insight into the existing volume and future popularity of search terms. This can significantly influence keyword selection before seasonal spikes or promotions.

Key updates:

• Search volume visibility: Amazon now shows if a search term has active volume.

• Trend forecasting: Keywords flagged with “growing trend” can guide proactive targeting.

• Smarter planning: Helps advertisers identify emerging terms early.

• Strategic advantage: Useful for seasonal prep and new product launches.

The update may seem small, but it signals a shift towards predictive advertising on Amazon. Sellers who use this insight in their Sponsored Products campaigns can gain an edge by targeting emerging terms before competitors do. Refine your targeting to stay ahead.

🛒 Amazon Quietly Adds “Add to Cart” Metric to Product Pages

Amazon has introduced a new metric showing how often a product has been added to the cart, enhancing social proof for shoppers. This addition reflects Amazon's emphasis on trust signals that influence purchasing decisions, complementing existing metrics like ratings, reviews, and units sold.

Key updates:

• “Added to cart” count is now visible to shoppers on select product pages.

• Sellers cannot access or control this data, even for their own products.

• This joins reviews and units sold as part of Amazon’s social proof ecosystem.

• Likely intended to build buyer trust through visible purchase intent.

This update enhances social proof on Amazon, raising concerns about transparency and seller access to performance data. While it may boost conversions for top products, sellers must watch its impact on perception, especially against listings with higher cart activity. Optimizing for visibility and trust remains crucial.

⚠️ Currency Confusion & Filter Risks in the New Console Update

Amazon has launched an updated Ads Console with a multi-country view. This enhances campaign management for global sellers by consolidating performance data in one dashboard. The new interface features a refreshed UI and a beta search function, though there are some trade-offs.

Key updates:

• Unified global view: Manage and view campaigns across countries in one dashboard.

• New beta search tool: Use voice or text to quickly locate campaigns and filters.

• Cleaner UI: Visually improved, though fewer rows are visible at once.

• Currency mismatch warning: Some countries still show USD values, which may confuse.

This update enhances the AI-driven advertising experience; however, advertisers should carefully adjust filters and campaign settings to prevent costly mistakes. The new interface is user-friendly, and the beta search shows potential for more automation and insights.

🤖 Your Product’s First Impression Just Changed — Thanks to Amazon’s AI

Amazon is launching a new AI feature that generates highlights from customer reviews, displaying them under product titles in search results. This aims to showcase key value propositions for shoppers concisely.

Key updates:

• AI-generated blurbs from reviews now appear under product titles in search results.

• Amazon’s system automatically selects what it sees as the most valuable features, sometimes surprisingly specific ones.

• Sellers have no control over what gets featured, but should closely monitor for inaccuracies.

• It’s recommended to audit your listings before Prime Day and request corrections if the highlights misrepresent your product.

While this feature may enhance conversions, it risks misrepresentation if the AI selects incorrect highlights. Sellers must proactively review how their products appear and ensure accuracy in these blurbs. Effective review management and listing optimization are crucial now.

🆕 New Seller Central Feature Unlocks Deeper SKU-Level Profitability

Amazon has launched a new feature in Seller Central that enhances SKU-level profitability insights. The Selling Economics & Fees dashboard now allows sellers to input custom financial data through a downloadable template. This ensures accurate reporting while keeping data private and unshared with Amazon Retail or other sellers.

Key updates:

• Customizable input fields now include COGS, shipping, storage, ad spend, and more.

• No data storage or sharing — inputs remain private and are not retained by Amazon.

• Upload-ready templates are available for fast integration.

• Enhanced profitability insights for more accurate margin, pricing, and investment decisions.

This feature enables customizable financial inputs at the SKU level, ensuring data privacy and helping sellers make smarter decisions on pricing, advertising, and inventory. Enhanced insights can improve margin management and overall business performance.

📈 New Tools, More Data: Amazon’s S&S Dashboard Gets a Major Boost

Amazon has revamped its Subscribe & Save dashboard, offering sellers enhanced insights into program performance. The updated dashboard includes advanced charts, such as Subscriber Lifetime Value by Customer Segment, which highlights that S&S customers are 2 to 6 times more valuable than one-time buyers.

Key updates:

• New performance charts in the dashboard, including lifetime value by segment.

• Clear visibility into how long-term subscribers compare to new ones.

• S&S customers show significantly higher value than one-time buyers (2x–6x).

• Optimizing acquisition and retention can lead to substantial revenue growth.

Now is the ideal time to enhance your Subscribe & Save strategy. Consider offering compelling discounts, highlighting S&S benefits in your ads, and leveraging DSP and AMC to reconnect with non-subscribers. Most importantly, ensure you stay in stock. The upgraded dashboard enables easy measurement of these tactics, allowing you to use the data effectively.

💲 New in FBA Dashboard: Track and Update Your Sourcing Costs

Amazon has launched a new feature in Seller Central called "Manage Your Sourcing Cost," which is now available under the FBA Dashboard. This update provides sellers with enhanced visibility and control over the calculation of reimbursement values for lost or damaged inventory.

To access this feature, navigate to FBA Dashboard > Inventory > Inventory Defect and Reimbursement > Manage Sourcing Cost.

Key updates:

• View sourcing costs per ASIN: Amazon now shows its estimated sourcing cost for each of your FBA listings.

• Submit your own sourcing cost: If Amazon’s estimate is incorrect, you can upload valid documentation to update it.

• Accepted documents: Manufacturer, wholesaler, or purchase invoices, commercial invoices, and valid Chinese fapiao.

• Excluded documents: Proforma invoices, quotes, purchase orders, website listings, and screenshots are not accepted.

This tool is crucial for protecting your profit margins. By ensuring accurate sourcing costs, you secure fair reimbursement for lost or damaged inventory. Review your listings, gather documentation, and confirm that Amazon has the correct figures—every dollar counts.

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