Amazon Tests Points Deals: A New Way to Drive Visibility and Conversions

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

‼️ Prime Day Deal Alerts May Not Be Working as Expected

💬 Amazon Is Bringing Review Insights Directly Into Search Results

🤖 Grok Joins Amazon Bedrock as AI Competition Heats Up

🎧 Amazon DSP API Adds Support for Audio Advertising

🆕 Amazon May Be Preparing a New Points-Based Promotion for the U.S.

📊 Amazon May Be Testing New Main Image Behavior Across Variations

💻 Amazon Expands Its AI Assistant With Autonomous Agents

‼️ Prime Day Deal Alerts May Not Be Working as Expected

Amazon's Prime Day feature, Deal Alerts, and Alexa Shopping notifications are facing early issues. Reports indicate that the system is struggling to notify shoppers about live deals on their watchlists consistently.

Key Updates:  

• Some shoppers are not receiving Deal Alert notifications via email or the Amazon app.  

• Alexa Shopping has had difficulty answering deal-related questions.  

• Users have reported being informed of no available deals despite active Prime Day discounts.  

• These issues may undermine trust in automated deal discovery, prompting consumers to revert to manual browsing.

Visibility is vital for brands. Features like Deal Alerts aim to draw qualified shoppers back, but inaccuracies can cost Prime Day traffic. It's early in the event, so assessing whether Amazon’s AI shopping assistants can manage the scale and complexity is essential.

💬 Amazon Is Bringing Review Insights Directly Into Search Results

Amazon is improving AI-generated review summaries by showing customer sentiment directly on search results. This gives shoppers a quick view of key review themes and positive aspects of products without needing to open listings.

Key Updates:

• AI insights appear in search results for select products.

• Summaries highlight common strengths from customer reviews.

• Brands cannot control displayed themes; Amazon's AI decides.

• Positive experiences serve as social proof before a purchase.

This change simplifies shopping by offering AI-generated review sentiments, enhancing product visibility, and customer satisfaction for brands. It helps strong products gain credibility while highlighting common complaints.

🤖 Grok Joins Amazon Bedrock as AI Competition Heats Up

Amazon has introduced Grok to Amazon Bedrock, enhancing its selection of AI foundation models. This move reflects Amazon's investment in advanced AI infrastructure, although it's not directly related to Amazon Ads.

Key Updates:

• Grok joins other AI models on Amazon Bedrock, offering businesses more choices for automation, analytics, and workflow management.

• Enhanced context windows, tool integration, and API connectivity expand the capabilities of AI agents.

• The ecosystem for automated business workflows is becoming more scalable.

Sellers should leverage AI for automating tasks like reporting and performance analysis, while maintaining critical decision-making. Establishing clear usage rules for AI will be essential for gaining a competitive edge.

🎧 Amazon DSP API Adds Support for Audio Advertising

Amazon has enhanced its DSP API to include Audio campaigns, streamlining programmatic campaign management. Previously, advertisers managed Display, Streaming TV, and Online Video campaigns via the API, while Audio required manual input. 

Key Updates:

• Advertisers can now create and manage Audio campaign ad groups directly through the API.

• Audio creatives and deals can be attached programmatically.

• Engagement and performance reporting for Audio campaigns is now available through API integrations.

• Agencies can automate Audio alongside Display, Streaming TV, and Video in one workflow.

This update is significant for advertisers managing campaigns at scale, as Audio was the last major DSP format to be fully automated, allowing easier management of various channels through a single API-driven process.

🆕 Amazon May Be Preparing a New Points-Based Promotion for the U.S.

Amazon is testing a "Create Points Deal" interface for its promotional tools, suggesting a new shopper incentive in the U.S. It features budgets, scheduling, and a product-level badge, indicating it may complement existing Coupons and Deals.

Key points include:

• A new "Points Deal" promotion type has emerged.

• Products may receive a specific Points Deal badge for increased visibility.

• The feature offers budget controls and scheduling options similar to other promotions.

If widely launched, this could provide brands with an effective way to enhance conversion rates without relying solely on discounts or coupons, offering new opportunities to attract shopper attention.

📊 Amazon May Be Testing New Main Image Behavior Across Variations

Sellers are noticing Amazon's new experiment with parent-child listings, standardizing main images for size variations while allowing style variation changes. Some products are also appearing on gray backgrounds instead of the usual white.

Key Updates:

• Size variations may share the same main image, regardless of the selected size.

• Style variations are still triggering image changes in many cases.

• Some listings show main images on gray backgrounds, which is confusing.

This change may lead to mismatches between product images and variations, confusing customers and impacting conversion rates. Current testing seems limited, indicating Amazon is still refining product presentation.

💻 Amazon Expands Its AI Assistant With Autonomous Agents

AWS has upgraded Amazon Quick, its AI assistant for business operations, signaling the evolution of Amazon's AI ecosystem. The new features include autonomous agents for handling recurring tasks with minimal human involvement. 

Key Updates:

• AI agents monitor workflows and execute tasks based on defined goals.

• Quick analyzes data from various sources using natural language, streamlining reporting.

• An activity feed allows users to manage updates, approvals, and communications in one place.

• Businesses can automate processes that previously required constant oversight.

For Amazon sellers, this investment in AI could reshape how they manage tasks like advertising, inventory, customer support, and reporting, allowing them to focus more on setting objectives rather than managing processes.

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