Amazon’s New Review Tags: The Silent Sales Killer No Seller Saw Coming!

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

📲 Amazon Upgrades Video Generator: High-Motion, Multi-Scene Ads Now Live

🗓 Breaking: Amazon Confirms Prime Day Dates 

📦 Walmart-Friendly, Amazon-Fulfilled — Without the Penalty

💬 Amazon Introduces Review-Based Badges on Mobile PDPs

👥 New “Customers Mention” Sponsored Ads Placement on Amazon

📈 Amazon Deals Get an Upgrade: Segments, Bulk Setup, and New Pricing

🚩 Amazon Cracks Down on UPC and Brand Name Mismatches

📲 Amazon Upgrades Video Generator: High-Motion, Multi-Scene Ads Now Live

Amazon Ads has significantly upgraded its Video Generator, launched nine months ago for simple video ads. The new version now supports dynamic, multi-scene content, enabling brands to create more engaging ads quickly and efficiently.

Key Updates:

• Multi-scene and High-motion Video Support: Easily create ads that feature pets, people, and products with smooth transitions and compelling visual storytelling.

• Smart Summarization and Motion Features: Enjoy one-click image-to-motion conversion and automatic scene construction based on your inputs.

• Streamlined Controls for Faster Output: The intuitive design facilitates quick ad creation, making it scalable for advertisers of all experience levels.

This update marks a key advancement for Amazon, enabling sellers and advertisers to effortlessly create high-quality video content. As video boosts performance in Sponsored Brands and other formats, this tool could be a game-changer for brands looking to scale without relying on heavy production resources.

🗓 Breaking: Amazon Confirms Prime Day Dates 

Amazon has officially confirmed the dates for Prime Day 2025: July 8–11. This announcement has left many sellers and vendors scrambling with less than a month to prepare. Unlike previous years, when dates were shared as early as April, this year’s announcement came without warning or direct communication to vendors.

Key updates:

• Prime Day 2025: July 8–11 — officially confirmed.

• No early notice for vendors: Many found out through internal channels or third-party networks.

• Compressed preparation timeline: Sellers now have less than four weeks to finalize deals, advertisements, and inventory planning.

• Communication gap widens: The lack of formal notice highlights growing tensions in coordination between sellers and Amazon.

With the clock ticking, finalize your Prime Day strategy now. Focus on high-converting ASINs, optimize your advertising budget, and prepare for quick inventory turnarounds. Stay connected to the seller community and internal updates, as Amazon often doesn’t provide advance notice.

📦 Walmart-Friendly, Amazon-Fulfilled — Without the Penalty

Amazon has waived the 5% surcharge for sellers blocking Amazon Logistics (AMZL) when fulfilling Walmart orders via Multi-Channel Fulfillment (MCF), making it easier for sellers to utilize MCF with Walmart.

Key Updates:

• No Surcharge for Blocking AMZL: The 5% fee is waived until January 14, 2026, making MCF a more viable option for compliance with Walmart's requirements.

• Blank Box Fulfillment Supported: Packaging is unbranded, which aligns with Walmart's strict delivery policies.

• Flexible Fulfillment Options: Orders can be managed manually through Seller Central or via connected Order Management System (OMS) partners.

• Proven Benefits of MCF: Sellers using MCF experience 19% fewer stockouts and 12% better inventory turnover compared to operations that only utilize Fulfillment by Amazon (FBA).

Amazon's removal of the AMZL surcharge shows its commitment to solidifying MCF as a reliable third-party logistics option. This change eases inventory management for sellers, making it easier to expand sales beyond Amazon. If you've hesitated to use MCF for Walmart, consider it now.

💬 Amazon Introduces Review-Based Badges on Mobile PDPs

Amazon is introducing bold, review-based badges on mobile product detail pages, expanding on the existing “Frequently returned” label. New phrases like “Customers usually keep it” and “Top reviewed for ease of use” will highlight both positive and negative product traits based on customer feedback.

Key Updates:

• Review-Based Tags: Amazon highlights specific product attributes based on aggregated reviews.

• Shopper Behavior Impact: Negative labels may reduce clicks and conversions, while positive ones can build trust.

• Performance Risks: Products with negative tags may experience declines in click-through rates, conversion rates, and sales, which can impact advertising efficiency.

• Long-Term Effects: Badges can alter product perception, possibly leading some items to become “Non-Recoverable.”

Sellers need to monitor product reviews and return rates, as these directly influence Amazon’s badge system. A single negative tag can harm performance, making it essential to manage customer experiences and adjust advertising strategies accordingly.

👥 New “Customers Mention” Sponsored Ads Placement on Amazon

Amazon has launched a new Sponsored Ads placement called “Customers Mention,” which displays listings featuring positive reviews. This highlights the growing significance of customer feedback for boosting conversion and ad performance.

Key Updates:

• Placement Driven by Positive Mentions: Ads will feature products that are frequently praised in customer reviews.

• Enhanced Ad Click-Through Rates: Listings with strong social proof are prioritized, which can potentially increase click-through rates (CTR).

• Deeper Integration of Reviews: Reviews now directly influence paid ad visibility, in addition to affecting organic rankings.

• Opportunities for High-Performing Products: Brands that consistently receive positive feedback on their features stand to gain additional exposure through sponsored ads.

Encouraging genuine feedback and monitoring review sentiment can significantly influence your organic performance and ROI for Sponsored Ads. Support the top-reviewed attributes of your products, as they will likely affect ad visibility.

📈 Amazon Deals Get an Upgrade: Segments, Bulk Setup, and New Pricing

Amazon is quietly rolling out several updates to the Deals setup experience, and sellers should take note—especially those running frequent Lightning Deals and Best Deals. Several features suggest a more advanced and segmented future for promotional targeting.

Key updates:

• New “Audience Segment” Section: Currently set to “All Customers,” this may allow targeting specific segments in the future. 

• Bulk Deal Creation: Sellers can now create multiple deals at once, saving time for those with large catalogs.

• Updated Deal Costs: Since June 2, a percentage-based pricing model has replaced the flat-rate system, making deal cost values less visible during setup.

These changes indicate Amazon's shift toward more sophisticated promotional tools. While segmented targeting isn't active yet, sellers should utilize the bulk setup and consider how the new pricing affects their budgets.

🚩 Amazon Cracks Down on UPC and Brand Name Mismatches

Amazon has begun quietly flagging over 400,000 listings daily due to discrepancies between UPC/EAN codes and brand names in the GS1 database. This initiative, known as Bulldog, aims to enhance product legitimacy and reduce catalog abuse.

Key Updates:

• UPC and Brand Alignment: Listings may be suppressed if UPC prefixes don’t match the GS1-registered brand name.

• Risks of Third-Party Codes: Codes that don’t reflect brand ownership could lead to penalties, even if valid.

• Severe, Unnoticed Consequences: Sellers have lost hundreds of ASINs without notification, only discovering suppressed listings later.

• GTIN Mismatches: Mismatched codes can block A+ content and affect shipping eligibility without explanation.

Brand owners should ensure their UPCs align with their GS1 license, while resellers should partner with compliant brands to avoid losing contribution rights. Segmenting large catalogs by UPC source can help manage compliance. 

🚨 Amazon Sellers — Prime Day 2025 is almost here! 🚨

I’ve just finished putting together a super actionable Prime Day 2025 Strategy Guide — and trust me, this is something every seller should have in their toolkit.

Inside, you’ll find:

✅ The best deal types (and which ones are actually worth the money)

✅ A step-by-step walkthrough to secure the Deals badge — even with a minimal 1–5% discount

✅ Advanced tactics to maximize your Prime Day pricing without tanking your margins

✅ Proven strategies I’ve used over the past 7 years to get the most out of Prime Day — across both the US and UK marketplaces

📩 Want a free copy of the guide?

👉 Just click the button below, and enjoy the full PDF Guide.

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