🔁 Amazon's New Feature: Spotlighting High-Return Items

Welcome to "Hunter's Insights," your weekly digest for the latest updates from Amazon. This week, we explore a variety of important topics:

• 🚀 Boost Your Sales with Amazon’s New Cart Abandoners Tool

• 🎯 Increase Your Ad Reach and ROI With Amazon's Brand Impression Share Dashboard

• ✅ Amazon's New FBA Return Evaluation Feature

• 📢 Upcoming Amazon Bid Adjustment for Sponsored Products Campaigns

• ⚡ Upcoming New Insights for Boosting Your Customer Service on Amazon

• 📊 Amazon Enhances Storefronts with New Metrics

• 🔍 Amazon's New Feature Test: Complementary Product Sets

• 🔁 Amazon's New Feature: Spotlighting High-Return Items

• 📈 Amazon Ads Audit: Drive Performance with Expert Analysis!

🚀 Boost Your Sales with Amazon’s New Cart Abandoners Tool

Amazon has introduced a feature called "Cart Abandoners" to address the widespread issue of shoppers leaving items in their carts without purchasing them. This tool provides sellers an opportunity to reconnect with these shoppers, potentially leading to increased sales and an enhanced shopping experience.

Shopping cart abandonment often results in lost sales for online sellers, as many transactions still need to be completed. This feature enables sellers to reach out to customers and motivate them to finalize their purchases.

How to Make the Most of Amazon's Cart Abandoners

One effective strategy involves creating exclusive promotions. Offering special discounts to customers who have abandoned their carts can serve as an incentive for them to return and complete their purchases. Such targeted incentives can significantly contribute to converting abandoned carts into completed transactions.

Another approach is to use display ads. Sellers can use Sponsored Display Views Remarketing Campaigns to target those who visited their product pages but didn't make a purchase within 90 days. This keeps the product fresh in the shopper's mind and encourages a return to their cart.

In my opinion, these strategies can significantly impact sales. By reminding customers of the products and encouraging purchase completion, sellers can boost their sales and enhance the shopping experience.

🎯 Increase Your Ad Reach and ROI With Amazon's Brand Impression Share Dashboard

Amazon recently introduced a game-changing tool, the Brand Impression Share dashboard, aimed at transforming advertising strategies on its platform. This dashboard offers brands an overhead perspective of their ad performance, particularly focusing on how frequently their ads show up when shoppers search for their brand on Amazon.

This tool is a real game-changer for brands, providing them with valuable insights into their ad frequency compared to competitors. It helps brands identify areas where they can improve their presence and stand out. Plus, the competitive benchmarking feature allows brands to measure their performance against others in their category, giving them the competitive edge they need to thrive.

The strategic insights provided by the Brand Impression Share dashboard are incredibly valuable for optimizing campaigns and driving conversions. I believe this tool will revolutionize the way brands approach advertising on the platform. It empowers brands to make data-driven decisions, allocate ad budgets more effectively, and ultimately achieve better results.

✅ Amazon's New FBA Return Evaluation Feature

Amazon has introduced a new update for Fulfillment by Amazon (FBA) accounts. This update addresses the issue of how returned items are handled. Before, when customers returned items, Amazon checked them for damage. Based on this, they decided if the items could be resold or not.

This often created problems, especially with clothes, electronics, and seasonal items. Sometimes, even used or damaged items got marked as new and sent to other customers. This led to more returns, unhappy customers, and complaints about fake products. As a result, sellers lost money due to return fees and risked having their accounts suspended or closed.

In response to complaints from sellers in June 2020, Amazon now lets sellers decide which items should not be resold when returned. This means sellers can stop used or damaged items from being put back into their stock. It helps them avoid return fees and protect their accounts. This update is an important tool for keeping inventory accurate and making customers happy.

📢 Upcoming Amazon Bid Adjustment for Sponsored Products Campaigns

Amazon has announced a significant update for advertisers targeting B2B customers. In the upcoming fourth quarter, advertisers will gain the ability to adjust their bids for Sponsored Products specifically on Amazon Business. This update will roll out in major markets like the United States, Canada, Mexico, Germany, Italy, France, Spain, Great Britain, India, and Japan.

With this change, advertisers can adjust their bids specifically for Amazon Business. They can either set these adjustments separately or alongside their existing ones for different parts of Amazon's search results. The new adjustments will allow advertisers to bid up to 900%, giving them more control over their spending.

This update is good news for advertisers who want to boost their sales to other businesses. It means they can bid more aggressively to get noticed by B2B customers on Amazon. Even if advertisers choose not to use the new bidding options, they'll still get reports showing how well their ads perform on Amazon Business.

⚡ Upcoming New Insights for Boosting Your Customer Service on Amazon

Prepare for an upgrade in your customer service approach with insights from Seller Central’s Feedback Manager. These new metrics will focus on three key areas: Preventable Contacts, Average Contact Response Time, and Buyer Dissatisfaction Rate. They will provide valuable data on your customer service performance based on interactions in Buyer-Seller Messaging over the past four weeks.

Preventable Contacts will help you identify issues such as refunds or exchanges due to product quality or shipping problems, not just buyer's remorse. Average Contact Response Time will indicate how quickly you're addressing customer inquiries, while Buyer Dissatisfaction Rate will reveal the percentage of customers unhappy with how their issues were resolved.

These insights will be updated every day, allowing you to compare your performance month over month and against the store average. Positive values indicate improvement, while negative ones signify areas that need attention.

In my experience, these insights can have a significant impact on sellers. They provide actionable data that can greatly enhance customer service strategies. While Amazon indicates that these metrics won't affect your account health, we all know that they likely will sooner or later. Therefore, I highly recommend starting to monitor these indicators now. So, keep an eye out for further updates, which are expected to be released sometime this week!

📊 Amazon Enhances Storefronts with New Metrics

Amazon has recently introduced three new metrics for storefront owners, making the platform more similar to direct-to-consumer (DTC) sites. These metrics offer insights into visitor engagement, crucial for assessing storefront effectiveness.

• Average Dwell Time - measures the time visitors spend on a page, indicating how captivating the storefront is.

• Average Bounce Rate - reflects the percentage of visitors who leave without interaction, highlighting potential interest or usability issues.

• New-To-Store Visitors - identifies first-time visitors within the last year, showcasing the store's ability to attract new customers.

These new metrics help businesses see how well their homepage, product catalog, and content are doing. Amazon is using these metrics to make its platform more like direct-to-consumer websites, so buying and selling is easier for everyone. This shows that Amazon is serious about updating its website to match the customers' current needs.

🔍 Amazon's New Feature Test: Complementary Product Sets

Amazon recently tested a new A+ module called "Complementary Product Sets". This feature lets sellers control which products appear together on their Product Detail Pages (PDP), offering a fresh alternative to the "Frequently Bought Together" section. Unlike bundle deals, no discounts are needed, making it a great option for brands looking to boost their Average Order Value (AOV), especially in areas like skincare or supplements.

This test could be a big win for sellers. By letting them choose which products appear together, it tackles some of the issues with "Frequently Bought Together," which often shows Sponsored Products. Sellers can now strategically showcase related items, making it easier to upsell and create a better shopping experience for customers.

Despite the short test period, many sellers are hopeful that Amazon will eventually roll out this feature to all users. In my opinion, this could have a big impact on how brands display their products and ultimately lead to increased sales.

🔁 Amazon's New Feature: Spotlighting High-Return Items

Amazon is testing a new feature that highlights products with high return rates. Consequently, items frequently returned by customers could see an impact on their sales and reputation.

For sellers, this feature may require a strategic change in inventory management and customer service. Products flagged for high returns could experience a decrease in sales as buyers could hesitate to purchase them. This shift might prompt sellers to improve product quality and ensure their descriptions are accurate to decrease returns.

For buyers, this feature aims to improve the shopping experience by providing increased transparency. Knowing which products are often returned enables customers to make more informed purchasing choices, potentially avoiding unsatisfactory products.

In my opinion, this feature is a double-edged sword. It encourages better quality and honesty but could unfairly hurt sellers due to returns beyond their control. While it promotes higher standards and transparency, Amazon needs to implement it fairly with clear guidelines and support for sellers.

📈 Amazon Ads Audit: Drive Performance with Expert Analysis!

Are your Amazon ads not delivering the results you expected? You've got awesome products, but you're not seeing the sales you deserve? Amazon Ads Audit is definitely what you need!

Our team of experts can help you unlock the true potential of your Amazon advertising. We'll take a deep dive into your campaigns, analyzing your targeting strategies, reviewing your ad performance, and identifying key areas where improvements can be made.

We'll provide clear, actionable insights that will help you:

• Optimize your ad campaigns: We'll pinpoint what's working and what needs tweaking, so you can maximize your ad spend and reach more customers.

• Target the right audience: We'll help you fine-tune your targeting to ensure you're reaching the people most likely to buy your products.

• Improve your ad copy and visuals: We'll make sure your ads are compelling and stand out from the competition, driving more clicks and conversions.

This isn't just a quick check-up - it's a comprehensive strategy session designed to transform your Amazon advertising. We'll work with you to develop personalized solutions that fit your specific needs and goals. Don't let ineffective ads hold you back. Let us help you achieve the Amazon success you've been striving for. Ready to take your Amazon ads to the next level?