Amazon’s Haul Storefront Just Got Serious — Are You On It Yet?

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

🆕 Amazon Adds New B2B Targeting Option in Sponsored Products

🚫 Amazon Cuts FBA Storage Limits—With Just 3 Days’ Notice

🛒 Brands Now Featured in Amazon’s Discount Storefront ‘Haul’ 

⏰️ Amazon Adds Real-Time Sales Tracking to Vendor Central

❗ Amazon Rolls Out Two-Part Titles: Major Shift in Product Page SEO

📊 New Seller Central Feature: Compare Your Price with Competitors

💡 New Forecasting Tool Quietly Added to FBA Inventory Dashboard

🆕 Amazon Adds New B2B Targeting Option in Sponsored Products

Amazon has quietly introduced a powerful new targeting option within Sponsored Products campaigns, allowing advertisers to target Amazon Business customers specifically.

This update can be found under the “Sites” setting at the ad group level, providing sellers with two choices:

New Targeting Options:

• Amazon and Beyond: This is the default setting and shows ads across Amazon Retail, Amazon Business, and off-Amazon placements.

• Amazon Business: This new, focused option limits ad delivery solely to Amazon Business, specifically targeting B2B shoppers.

Why This Matters:

• Tailored Strategy: Sellers can now create campaigns specifically designed for business buyers, who typically have different purchasing behaviors and budgets.

• Product Segmentation: This option is ideal for B2B-oriented products, such as office supplies, industrial tools, or bulk items.

• Greater Efficiency: Advertisers can allocate their ad spending to reach high-intent business customers rather than general consumers.

This development represents a significant advancement for brands aiming to enhance their B2B presence on Amazon.

🚫 Amazon Cuts FBA Storage Limits—With Just 3 Days’ Notice

Amazon has recently implemented significant reductions in FBA storage limits, particularly targeting standard-size inventory. The limits for oversized inventory remain unchanged.

Key points that sellers should be aware of:

• Short Notice: The new limits were introduced with only three days' notice.

• Pressure for AWD Adoption: Many sellers believe this change is aimed at encouraging the use of Amazon Warehousing & Distribution (AWD). This service has faced criticism for being expensive and restrictive, especially for sellers who operate across multiple channels.

• Strategic Impact: While not all accounts are currently affected, this alteration could limit flexibility and complicate inventory planning for the second quarter.

Sellers should reassess their storage strategies and closely monitor their Inventory Performance Index (IPI) metrics. This move signals that Amazon is increasingly directing brands toward its internal fulfillment services, often to the detriment of sellers.

🛒 Brands Now Featured in Amazon’s Discount Storefront ‘Haul’ 

With tariffs driving prices up on platforms like Temu and SHEIN, Amazon is intensifying its focus on an alternative: Haul, a discount storefront that was quietly launched last year. 

Recently, Amazon has expanded Haul to desktop and introduced a “Brand Faves” badge. This change indicates a shift from low-cost generics to featuring name-brand overstock.

Why this matters:

• Strategic Shift: Haul has evolved beyond simply offering cheap imports; it has become a curated outlet targeting younger shoppers and featuring brand overstock, similar to a digital version of TJ Maxx.

• Growing Visibility: Instead of discontinuing Haul, Amazon is actively investing in its growth. Signs suggest a broader rollout is on the horizon, potentially extending to Europe.

Sellers with surplus inventory or budget-friendly SKUs should pay close attention to this channel. Haul is not only surviving; it is growing and scaling successfully.

⏰️ Amazon Adds Real-Time Sales Tracking to Vendor Central

Amazon has introduced a new feature in Vendor Central called Real-Time Sales, which is available under Retail Analytics. Brands can now monitor 'Ordered Revenue' and 'Ordered Units' by ASIN with hourly lookback periods. This is a significant upgrade from the previous reliance on AVS for this data.

Key Details:

• New lookback options: 2, 4, 8, 12, 24, or 28 hours

• View performance by ASIN or hourly intervals

• Particularly useful for events like Prime Day, where real-time insights can help adjust deals or ad spending

Where to Find It: Vendor Central → Retail Analytics → Real-Time Sales

This feature provides vendors with quicker visibility into sales trends and performance, making it easier to make real-time decisions.

❗ Amazon Rolls Out Two-Part Titles: Major Shift in Product Page SEO

Amazon is introducing a new two-part title format, representing one of the most significant updates to product pages in years.

What’s Changing?

1. Short Title: This will include the brand, product type, and size/variation.

2. Product Highlights: This section will provide a structured list of key features and benefits that are expected to significantly impact SEO.

Why It Matters:

• Mobile Optimization: Over 70% of shopping happens on mobile. Clear, concise titles boost visibility.

• AI Compatibility: Amazon’s AI tools (Rufus, Cosmo) need clean, structured data. Product Highlights are designed to feed these engines.

• Data Accuracy: Amazon encourages brands to provide reliable product information to minimize inconsistent reviews.

How to Prepare:

• Focus on Keywords: Use the Highlights section for relevant, high-volume search terms, avoiding vague branding.

• Get Ready Now: Rollout is expected in Q2 or Q3; early adopters will gain organic visibility.

• Bullet Point Strategy: Optimize the first bullet point to preview your Highlights section.

Bottom Line: This is a strategic change for data acquisition. Early movers will enhance long-term search visibility, while latecomers may rely on ads to catch up.

📊 New Seller Central Feature: Compare Your Price with Competitors

Amazon has introduced a new feature in the Manage All Inventory dashboard that allows you to compare your pricing and sales rank with up to five competitors directly within Seller Central. 

Key Benefits:

• View competitor minimum and median prices alongside their sales ranks.

• Monitor your product’s performance without needing external tools.

How to Use It:

1. Navigate to Manage All Inventory.

2. Click on "View Reference Prices" under your product.

3. Select "Edit Similar Products" to add competitor ASINs.

This feature is beneficial for remaining competitive in your niche and making quick pricing decisions. 

Note: This feature is still being rolled out, so not all accounts have access yet.

💡 New Forecasting Tool Quietly Added to FBA Inventory Dashboard

Amazon has recently introduced an often-overlooked update in Seller Central: enhanced demand forecasting in the FBA Inventory Dashboard.

What’s New:

• Location: Navigate to Sales Summary and click on Details. 

• Forecast Graph: View a visual representation of predicted weekly demand.

• Projection Types: This includes both average and optimistic sales projections based on historical data.  

Why It Matters:

• Improved Inventory Planning: Helps you anticipate demand and plan your stock accordingly. 

• Risk Reduction: Minimizes the chances of both overstocking and running out of stock. 

• Smarter Strategy: Combine this data with your own product insights and seasonal trends for more accurate forecasting.  

Although this update has received little attention yet, it is a valuable tool for more accurate forecasting.

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