Amazon Retires 360° Images: A Leap Toward 3D and AR

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

📆 New Amazon Ads Feature: Event-Based Bid Rules for Sponsored Product

💸 Amazon Introduces Budget Rule Data in Bulk Operations

🆕 Amazon Introduces Consolidated First-Party Inventory for DSP Advertisers

📲 Amazon Premium A+ Content Update: New "See More" Button

📷 Amazon Retires 360° Images: A Leap Toward 3D and AR

🔪 New Sharp Item Rules: Protect Your Business from Penalties

🌐 Amazon Launches Unified Campaign Management for Multi-Country Ads

📆 New Amazon Ads Feature: Event-Based Bid Rules for Sponsored Product

Amazon Ads has recently launched event-based bid rules for Sponsored Products, allowing advertisers to automate bid increases during high-traffic shopping events such as Black Friday and seasonal promotions. This feature enables sellers to optimize their performance without requiring manual adjustments, ensuring that campaigns are well-prepared for peak shopping periods.

Key Highlights:

• Automated Bid Adjustments: Set predefined bid increases for major shopping events, saving time and eliminating the need for constant monitoring.

• Who Can Use It: This feature is available to sellers, vendors, agencies, and both managed and self-service advertisers.

• Where It’s Available: It is supported globally, including regions such as North America, Europe, Asia Pacific, South America, and Africa.

• How to Access: You can find it in the advertising console under "Settings" when adding a new bid rule. Note that "Recurring Events" are exclusive to Japan, while "Individual Events" are available worldwide.

This feature provides a simple and effective way to enhance campaign performance, helping sellers maximize visibility and sales during critical shopping events.

💸 Amazon Introduces Budget Rule Data in Bulk Operations

Amazon advertisers can now access Budget Rule Data through Bulk Operations across all marketplaces. This update enables sellers to streamline their campaign management, optimize budgets, and enhance workflow efficiency.

Key Benefits of the Update:

• Scalability: Manage budget rules for multiple campaigns using bulk files, significantly reducing the amount of manual work involved.

• Enhanced Insights: Analyze budget changes triggered by specific conditions, such as seasonal trends or time-of-day variations, to identify patterns and improve spending strategies.

• Efficient Optimization: Create or modify budget rules in bulk to ensure that campaigns align with performance goals.

• Global Availability: This feature is now accessible across all Amazon marketplaces, providing a unified solution for advertisers worldwide.

This update represents a significant advancement for advertisers by making budget adjustments more manageable at scale. By automating and analyzing budget strategies effectively, sellers can concentrate on maximizing performance during high-conversion periods while minimizing spending during low-traffic times.

🆕 Amazon Introduces Consolidated First-Party Inventory for DSP Advertisers

Starting January 15, 2025, Amazon will simplify campaign management for DSP self-serve advertisers by consolidating first-party inventory across platforms like Amazon.com, Fire TV, Twitch, IMDb, and Alexa. This update automatically includes all eligible Amazon inventory in new display and online video campaigns, maximizing reach while maintaining control over ad placements.

The feature leverages Amazon’s machine-learning optimization to improve campaign performance, allowing advertisers to connect with audiences seamlessly across Amazon-owned platforms and devices.

Key Highlights for Amazon Sellers:

• Simplified Campaign Management: Automatic inclusion of eligible inventory reduces complexity.

• Broader Audience Reach: Engage customers across Amazon-owned platforms.

• Enhanced Optimization: Machine-learning tools improve campaign outcomes.

• Placement Control: Advertisers retain oversight of ad placements.

• Regional Availability: The update will be available in North America, Europe, Asia Pacific, South America, and the Middle East, including major markets like the U.S., Canada, Germany, India, and Japan.

This streamlined approach offers Amazon sellers a valuable opportunity to enhance their advertising impact while saving time and resources.

📲 Amazon Premium A+ Content Update: New "See More" Button

Amazon has introduced a significant change to its Premium A+ Content. Users viewing Premium A+ pages on the Amazon mobile app will now see a "See more" button after the second content module. Customers must click this button to access modules 3 through 7.

Key Points About This Update:

• The "See more" button restricts visibility to content beyond the second module.

• Premium A+ Content, previously a significant advantage for sellers, may become less effective if customers do not choose to expand the content.

• Basic A+ Content does not have this restriction, which could lead to inconsistencies in how content is presented.

This change suggests that sellers should prioritize making the first two modules of Premium A+ Content as engaging and appealing as possible. These modules are crucial for capturing customer attention and encouraging them to click "See more."

📷 Amazon Retires 360° Images: A Leap Toward 3D and AR

Starting January 20, 2025, the 360° image feature will officially be retired. However, this is not a step backward; it's a significant advancement into 3D and augmented reality (AR) content.

Let’s face it - 360° images were groundbreaking a decade ago. Now, with tools like "View in 3D," "View in Your Room," and "Virtual Try-On," we are entering an era where product visuals are not just static; they are interactive, immersive, and incredibly engaging.

Why Does This Matter for Sellers?

• Interactive Experiences Build Trust: Customers can visualize your furniture in their living room or virtually try on shoes, making buying decisions easier.

• Stay Ahead of the Competition: Categories such as home decor, furniture, and fashion can greatly benefit from these tools.

• Modern, Engaging Listings: 3D and AR features make your products stand out and attract more attention.

If you’ve already adopted 3D content, congratulations—you’re ahead of the curve. If not, now is the perfect time to get started. Optimize your listings with these cutting-edge features to captivate your audience, build trust, and enhance your product pages!

🔪 New Sharp Item Rules: Protect Your Business from Penalties

Starting April 14, 2025, Amazon will no longer provide prep services for sharp items. From this date forward, sellers will be fully responsible for packaging these products in cut- and puncture-resistant materials. This policy aims to enhance safety for Amazon employees, placing the responsibility for compliance with sellers.

Key Points for Sellers:

• Amazon Will No Longer Prep Sharp Items: It is now your responsibility to ensure compliance with packaging.

• Strict Packaging Requirements: Sharp edges and points must be completely enclosed in puncture-resistant materials, such as hardened plastic or blister packs. Packaging materials like bubble wrap or cardboard will no longer be acceptable.

• Penalties for Non-Compliance: 
  
  1. Before April 14: Non-compliant items will be disposed of without reimbursement.
  

  2. After April 14: Non-compliant items will be disposed of at your expense, with no possibility of reimbursement.

Why This Matters:

This change is significant for kitchenware sellers, gardening tools, or crafting supplies. Failing to comply with these packaging requirements could lead to financial losses and disruptions in your inventory. Now is the time to review and update your packaging processes to avoid penalties.

🌐 Amazon Launches Unified Campaign Management for Multi-Country Ads

Amazon has introduced a new unified campaign management interface, streamlining how advertisers manage multi-region campaigns. This enhancement eliminates the need for country-specific campaign management, providing a more efficient and cohesive approach.

Key Benefits of the Update:

• Faster Cross-Market Learning: Apply insights from one marketplace to others without delay.

• Standardized Strategies: Implement best practices consistently across all regions.

• Precise Budget Allocation: Allocate budgets strategically, improving overall campaign performance.
  
  This update is particularly valuable for businesses managing high-volume campaigns across multiple marketplaces. By simplifying workflows and standardizing strategies, advertisers can achieve greater efficiency and drive better results on a global scale.

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