Amazon Just Turned Pinterest Into Its New Cash Register

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

🔗 Pinterest and Amazon Join Forces for Seamless In-App Shopping

🗑 Amazon Cleans Up Product Templates—Deprecated Themes Blocked

🚫 Amazon Promotions Just Got Stricter — Adjust Your Strategy

⏰️ Prime Big Deal Days: Deadline for Seller Submissions Announced

🆕 Amazon Rolls Out Optimized Targeting for Sponsored Display

📆 Year-Round Discounts? Amazon Just Changed the Game for Sellers

📦 Damaged by Amazon? Pay More or Lose Your Inventory Value

🔗 Pinterest and Amazon Join Forces for Seamless In-App Shopping

Pinterest now lets users shop for Amazon products directly within the app, streamlining the browsing-to-purchase experience into one seamless process.

Why it matters:

• Inspiration meets purchase — brands benefit as customers move seamlessly from idea to checkout in one flow, capturing purchase intent efficiently.

• Fewer steps, higher conversions — this streamlined pathway reduces friction for brands, leading to more completed purchases and better conversion rates.

• Customer journey alignment — matches buying opportunities with moments of discovery and planning.

By meeting customers where they’re already inspired—whether it’s for home décor, fashion, or niche interests—brands can capture intent at its peak. This integration is a clear reminder: in eCommerce, convenience is a competitive advantage.

🗑 Amazon Cleans Up Product Templates—Deprecated Themes Blocked

From September 2 to November 30, 2025, Amazon will remove irrelevant or rarely used variation themes from product templates to streamline the listing process and reduce catalog errors.

Key Points:

• Deprecated Themes: Affected variation themes will be marked as “Deprecated: Do Not Use” in product templates.

• Error Blocking: Listing updates with deprecated themes will result in an “invalid value specified” error.

• Child ASINs Remain Active: Child ASINs will continue as standalone listings even if their parent ASIN is deprecated.

Steps to Fix Listings:

1. Delete the outdated parent ASIN in Manage Inventory.

2. Remove related attributes from the child ASINs.

3. Create a new parent ASIN with an approved variation theme.

4. Reassign the child ASINs to the new parent.

Sellers should review their catalogs early to identify and address any affected variations, thereby avoiding disruptions when the deprecated themes are removed.

🚫 Amazon Promotions Just Got Stricter — Adjust Your Strategy

Beginning September 2, 2025, Amazon will change its rules for percentage-off promotions without claim codes, requiring customers to purchase at least two units to qualify. This update aims to simplify promotions and improve clarity for shoppers.

Key points:

• New rule: Percentage-off promotions without claim codes will now require a minimum purchase of 2 units per order.

• Single-unit discounts are still available if you use a claim code, which is ideal for sharing via email or social media.

• Coupons can still be used for single-unit offers without claim codes, although standard coupon fees will apply.

These changes are intended to reduce overlap between different promotion types, making it easier for sellers to manage and for customers to understand. Sellers are encouraged to review their current promotions and adjust their strategies before the September deadline.

⏰️ Prime Big Deal Days: Deadline for Seller Submissions Announced

Amazon has opened submissions for Prime Big Deal Days, a pre-holiday sales event offering exclusive discounts for Prime members. This event allows sellers to gain momentum for Q4 ahead of Black Friday and Cyber Monday.

Key details for sellers:

• Submission Deadline: August 21, 2025  

• Where to Submit: Create a new deal in your Deals Dashboard  

• Eligibility: Exclusively for Prime members, featuring prominent placements and promotional visibility  

• Timing: Event dates are not yet confirmed, but it is expected to occur in early Q4  

For brands, this event presents a valuable opportunity to clear excess inventory, test holiday pricing strategies, and attract early-season shoppers. Sellers interested in participating should prepare their offers now to ensure approval before the submission deadline.

🆕 Amazon Rolls Out Optimized Targeting for Sponsored Display

Amazon has introduced optimized targeting for Sponsored Display Conversion campaigns, enabling advertisers to effectively reach audiences likely to engage with their ads. This update simplifies manual efforts while improving audience precision and is currently available in several regions.

Key Features:

• Optimized Targeting Option: Automatically expands reach to potential converters based on Amazon’s bid recommendations.  

• Flexible Targeting Controls: Mix optimized with manual targeting, including remarketing and contextual options.  

• Campaign Manager Integration: The "Optimized Targeting" option is listed separately in the Targeting section, allowing for easy addition of targets.  

• Quick Setup: Sponsored Display requires minimal setup and offers flexible cost structures.  

This feature boosts Sponsored Display's accessibility, enabling advertisers to focus more on strategy rather than manual audience building, while still allowing for flexible scaling.

📆 Year-Round Discounts? Amazon Just Changed the Game for Sellers

Amazon has updated its promotions policy, enabling sellers to run Prime Exclusive Deals year-round instead of only during major shopping events like Prime Day. While this change offers more flexibility and sales opportunities, it also comes with important considerations.

Here’s what sellers should keep in mind:

• Customer Perception: Frequent discounts may lead customers to perceive your product as less special, turning the “deal” into the new norm.

• Profit Margins: Discounts can significantly impact profits, so the increase in sales volume must justify this trade-off.

• Strategic Timing: Prime Exclusive Deals are most effective when used for product launches, seasonal demands, or clearing out inventory, rather than as a continuous strategy.

This policy change gives sellers more control but also increases responsibility. If used wisely, year-round Prime Exclusive Deals can boost sales, but mismanagement could harm profits and brand value.

📦 Damaged by Amazon? Pay More or Lose Your Inventory Value

Amazon has implemented a controversial change to its policy regarding products that are damaged in its fulfillment centers, which many sellers view as a disadvantageous situation for all parties involved. 

Under the new policy, if Amazon damages your product in their warehouse, you now have two options: 

1. Allow Amazon to sell the damaged goods at any price they choose, with Amazon keeping the revenue.

2. Decline the sale, receive no reimbursement, and pay removal fees to have your damaged inventory returned.

Sellers argue that the new setup makes them bear the costs of Amazon's errors while the company benefits. This shift highlights a disconnect between Amazon's priorities and sellers' interests, with many labeling it as "extortion disguised as policy." Consequently, sellers are reassessing their inventory strategies and reliance on FBA.

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