Amazon Just Set the Date: Prime Big Deal Days Will Define Q4

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

📆 Amazon Confirms October Dates for Prime Big Deal Days

🤖 Amazon Introduces Seller Assistant: A Workflow Co-Pilot for Sellers

🆕 Amazon Launches New Targeting Option: Amazon Haul

📊 Amazon Adds Benchmarking to Subscribe & Save Dashboard

🎥 Amazon Adds Video-Driven Shopping Experience to A+ Content

🔎 Amazon Adds Review Listing Changes Feature in Vendor Central

💲 Amazon Adds Profitability Tracking to Seller Central Reports

📆 Amazon Confirms October Dates for Prime Big Deal Days

Amazon has officially announced the dates for Prime Big Deal Days:

• October 7–8 in most markets  

• October 7–10 in Canada  

While marketed as a 2-day or 4-day shopping event, the timing indicates something more significant. Prime Big Deal Days signal the beginning of the fourth quarter, setting the stage for the holiday season. 

Shoppers are already filling their carts, and brands that prepare now will be well-positioned to meet early demand. Those who wait may find themselves scrambling to catch up as momentum builds. 

This is not just another promotional period; it represents Amazon’s strategic effort to initiate the most important quarter of the year, where inventory management, pricing, and promotions will determine success during the holiday season.

🤖 Amazon Introduces Seller Assistant: A Workflow Co-Pilot for Sellers

Amazon's new Seller Assistant has evolved from last year's "Project Amelia" into a comprehensive tool, offering a personalized experience by proactively identifying issues and suggesting solutions, while keeping control with sellers.

Key Features:

• Comprehensive Coverage: Supports the entire selling journey, including listing, inventory, account health, compliance, advertising, and growth.

• Proactive Support: Identifies issues like slow-moving inventory and offers solutions early.

• Continuous Workflow: Ensures consistency across tasks, minimizing repeated explanations.

The tool optimizes inventory and FBA, creates pre-holiday plans, efficiently routes stock, and reduces fees. It summarizes account health, checks compliance, highlights missing elements, suggests keywords, and identifies growth opportunities based on demand.

While not perfect, Seller Assistant significantly enhances seller support. Its main advantage is its role as a collaborative partner, streamlining processes and transforming troubleshooting into proactive business planning.

🆕 Amazon Launches New Targeting Option: Amazon Haul

Amazon has launched a new advertising placement called Amazon Haul, allowing sellers to target shoppers browsing the Haul section, which is dedicated to low-cost, budget-friendly products.

Key details include:

• Only products enrolled as Haul ASINs are eligible for these campaigns.

• Ads will appear exclusively within the Amazon Haul section.

• The format is Sponsored Products, with targeting restricted to Haul-eligible items.

This update allows value-driven brands to target high-intent bargain hunters directly. For sellers in competitive categories, Amazon Haul campaigns could enhance visibility and boost conversions.

📊 Amazon Adds Benchmarking to Subscribe & Save Dashboard

Amazon has introduced a new Benchmarking feature within the Subscribe & Save (SnS) Dashboard. This feature enables sellers to compare their program performance with that of their competitors.

Here’s how it works:

• Benchmarks are calculated individually for each seller.

• Comparisons are based on factors such as product category mix, program tenure, and business size.

• Key metrics include the Out-of-Stock (OOS) delivery rate, coupon subscription share, and SnS sales penetration.

This update provides sellers with better visibility into how their Subscribe & Save performance compares to that of other businesses, highlighting areas where strategic adjustments could improve their results.

🎥 Amazon Adds Video-Driven Shopping Experience to A+ Content

Amazon has launched Shoppable Collections, a significant new feature aimed at making product detail pages (PDPs) more interactive and focused on conversions.

Key details include: 

• A total of up to 10 modules, with a maximum of 3 videos.

• Videos autoplay but do not loop.

• Each video is accompanied by an image.

• Background images are no longer a requirement.

• Brands can now choose a HEX color code for customization.

This update boosts engagement on product detail pages with actionable videos and sound, enhancing the buying journey. It allows brands to combine storytelling with shoppability for a richer customer experience.

🔎 Amazon Adds Review Listing Changes Feature in Vendor Central

Amazon has launched a new feature called Review Listing Changes in Vendor Central under the Catalog menu. This tool offers vendors better visibility and control over catalog updates, meeting the needs of those managing large product sets.

What it does:

• It displays Amazon-initiated edits from the past 60 days, as well as updates scheduled for the next 14 days.

• It allows vendors to review and provide feedback before certain updates go live.

This feature focuses on key product attributes, such as size, color, and material, excluding changes to images, variations, product types, and browse nodes. 

By providing vendors with insight into catalog modifications, Amazon aims to reduce errors, improve indexing, and enhance product relevance, ultimately leading to better catalog management and potentially higher conversion rates for sellers.

💲 Amazon Adds Profitability Tracking to Seller Central Reports

Amazon's Accelerator program now features Profit Analytics, giving sellers insights into catalog profitability. Early users find it intuitive, with clear cost breakdowns at account and product levels.

Key Highlights:

• Full Cost Visibility: View all fees, cost of goods sold (COGS), storage expenses, and even integrate external advertising spend.

• Product Grouping: Create groups to track and analyze profitability at any time.

• Fee Tracking: Monitor how per-unit fees fluctuate over different time periods.

• Scenario Modeling: Forecast the impacts of programs like Amazon Warehouse Deals (AWD) or Ships in Product Packaging.

Profit Analytics provides sellers with insights beyond just numbers, helping them uncover hidden costs, monitor fee changes, and make informed pricing and promotional decisions. Access it in Seller Central under Reports → Selling Economics and Fees.

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