Amazon Just Gave New Products an Unfair Advantage (And You Can Use It)

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

⭐️ Amazon Now Allows Vine Reviews Before Product Launch

📊 Amazon Launches “Custom Analytics” — A Native BI Tool for Sellers

📈 New “Projected Rise” Tag Highlights High-Traffic Keywords in Amazon Ads

🚫 Critical Review Management Tool Ending Soon — Is Your Team Ready?

💻 New “All Deals” Page Now Auto-Added to Your Brand Storefront

🆕 Amazon Launches New DSP Campaign Manager Landing Page

🔞 False Age Gate Hits Product Listing — Sellers Left Waiting for Amazon Fix

⭐️ Amazon Now Allows Vine Reviews Before Product Launch

Amazon has updated the Vine program, enabling sellers to gather reviews before their products launch. Brands can start with up to 30 authentic reviews, boosting their visibility and credibility from day one instead of waiting weeks for traction.

Key updates:

• Pre-launch Vine enrollment: Products can now receive up to 30 Vine reviews before going live.

• Improved launch performance: Reviews at launch help boost ranking, CTR, and sales velocity.

• Faster feedback loop: Early reviews can inform listing optimizations before wide exposure.

• Available for eligible FBA products enrolled in Vine.

Sellers should consider integrating Vine pre-launch reviews into their go-to-market strategy to accelerate product success from the start. With reviews playing a major role in conversion and search ranking, launching with a strong review base is now more achievable than ever.

📊 Amazon Launches “Custom Analytics” — A Native BI Tool for Sellers

Amazon has launched Custom Analytics, a built-in tool for sellers to create customizable dashboards in Seller Central. This feature allows easy data access and analysis without third-party platforms, providing pre-built templates for operations, sales, inventory, and advertising.

Key updates:

• Custom dashboard creation: Choose from 100s of metrics across all key performance areas.

• Pre-built templates: Includes ready-to-use dashboards for fast insights.

• Fully native to Amazon: No need for external tools like Tableau or Looker.

• Cleaner UI: Designed for speed, clarity, and ease of use.

Custom Analytics provides Amazon sellers with deep access to their data within Seller Central. This tool allows tracking of product performance, ad efficiency, and operational trends, offering BI solution capabilities. Sellers should prioritize exploring this feature to enhance their decision-making.

📈 New “Projected Rise” Tag Highlights High-Traffic Keywords in Amazon Ads

Amazon Ads has launched a new feature called "Projected Rise" in Keyword Targeting. Sellers creating Sponsored Products campaigns will see a green tag on keywords that Amazon predicts will have increased search volume in the next 21 days. This is based on historical trends, enabling advertisers to capitalize on emerging demand before their competitors do.

Key updates:

• “Projected Rise” tag appears during keyword selection in campaign creation.

• Signals upcoming search volume increases for specific keywords over a 21-day window.

• Based on Amazon’s internal trend analysis and historical data.

• Opportunity to act early before CPCs rise and competition intensifies.

When you see the “Projected Rise” label, consider launching Exact Match campaigns and testing the keyword aggressively. Acting early can help you secure impressions, capture high-intent traffic at a lower cost, and increase conversions while competitors are still ramping up. Don’t overlook this valuable tag.

🚫 Critical Review Management Tool Ending Soon — Is Your Team Ready?

Amazon will completely discontinue the Customer Reviews portal in Seller Central on September 30, 2025, replacing it with the Voice of the Customer dashboard. This new system will allow review monitoring only per ASIN, which may create inefficiencies for sellers with large catalogs and make it harder to identify trends and address customer concerns.

Key concerns:

• No centralized view: Reviews must be accessed ASIN-by-ASIN through Voice of the Customer.

• Limited actionability: Refunds or replacements cannot be issued directly; contact options are restricted.

• Restricted communication: If a refund has already been issued, follow-up with the customer may no longer be allowed.

• Scalability issues: Brands with large catalogs find the new process inefficient and unsustainable.

The removal of the Customer Reviews portal marks a setback for sellers in managing feedback. Without a central tool to oversee customer input, ensuring product quality and customer satisfaction becomes more challenging. Sellers may now need to use third-party tools or internal solutions while urging Amazon to reverse this decision.

💻 New “All Deals” Page Now Auto-Added to Your Brand Storefront

Amazon has introduced an “All Deals” page for Brand Storefronts, allowing shoppers to easily view all active promotions. This automatically generated page features eligible ASINs and showcases promotions like Deal of the Day, Lightning Deals, and Prime Exclusive Deals without manual setup.

Key updates:

• The automatic “All Deals” page appears on your Brand Store if you have 4+ active, eligible deals.

• Includes promotions like Deal of the Day, Lightning Deal, and Prime Exclusive Deals.

• Updates dynamically as deals go live or expire—no manual setup needed.

• Won’t appear if you opt out, have fewer than 4 deals, or have already built a custom deals page.

This update enhances the shopping experience and improves promotion visibility, making it easier for sellers with multiple deals to boost engagement and sales. Note that this feature isn't available for premium theme Brand Stores, so check your store type and compatibility settings.

🆕 Amazon Launches New DSP Campaign Manager Landing Page

Amazon has revamped the DSP Campaign Manager landing page, creating a centralized interface that enhances campaign management. The update consolidates key metrics and AI recommendations, streamlining navigation for more efficient campaign management and real-time insights.

Key updates:

• Dynamic insights cards: Highlight performance metrics and optimization opportunities.

• Custom data tables and alert cards: Help manage delivery risks and performance issues.

• Streamlined workflows: Users can apply AI-driven recommendations directly within the page.

• Enhanced filtering tools: Allow for easier navigation across campaigns and advertisers.

The new Campaign Manager landing page is now globally available to all Amazon DSP self-service advertisers and agencies, improving visibility and control. Users can more efficiently address budget and creative issues through the default “Overview” section of the DSP console, promoting better campaign optimization.

🔞 False Age Gate Hits Product Listing — Sellers Left Waiting for Amazon Fix

Recently, an Amazon seller reported a critical issue in which a non-age-restricted item was mistakenly flagged with an age verification requirement and "youth approval" delivery fee, preventing customers from completing their purchases. This issue has been under investigation for over a week, which has kept the listing blocked.

Key takeaways:

• Incorrect age gating can lead to unexpected fees and order blocks.

• Resolution delays from Amazon can last over a week or more, even for obvious mistakes.

• Sales interruptions impact both customer experience and brand perception.

• No direct control: Sellers must rely on Amazon support to fix these issues.

The delay not only halts conversions but also raises concerns about Amazon’s responsiveness to urgent listing issues. Sellers should watch for similar gating problems and escalate through support channels. However, even clear-cut errors can face long resolution times, jeopardizing both seller revenue and customer trust.

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