Amazon Is Rewriting Your Product Titles — Without Telling You!

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

🤖 Sponsored Placements in Rufus Are Becoming More Visible

🔎 Amazon Is Modifying Titles in Search Results — Without Seller Input

🌐 Amazon Simplifies Global Ad Management with New Country Filter

📊 Amazon DSP Just Got Smarter: Target by OLV Completion Rate

💲 Amazon Launches Budget Sharing for Campaign Portfolios

🖥 One Tab, All Markets — Amazon Simplifies Seller Support Workflow

🔋 Listing Electronics or Toys? Battery Details Now Mandatory

🤖 Sponsored Placements in Rufus Are Becoming More Visible

Amazon's AI assistant, Rufus, is increasingly showing sponsored ads nearly 10 months after their announcement. Initially limited, these ads are now consistently integrated into shopper interactions, highlighting Amazon's aim to blend advertising with AI-driven shopping.

Key updates:

• Sponsored ads are now live and expanding within the Rufus assistant.

• Placements are becoming more frequent, suggesting growing ad inventory.

• Opportunity for early movers as the format scales and shopper engagement increases.

• Blends intent-based AI queries with paid visibility, opening new ad surfaces.

As Rufus matures, sponsored placements will play a crucial role in the Amazon Ads ecosystem. Sellers should monitor this evolution and test strategies that align with AI-assisted shopping for a competitive edge as buyer behavior changes.

🔎 Amazon Is Modifying Titles in Search Results — Without Seller Input

Amazon seems to be modifying product titles in search results. For instance, a search for “extract powder” shows listings with “powder” added, indicating potential algorithm changes to better align with shopper queries. While this could enhance relevance for customers, it raises concerns for sellers regarding branding consistency and listing representation.

Key updates:

• Amazon may alter titles in search results based on shopper queries.

• Title changes are not reflected on the actual product detail page.

• Sellers are not notified and have no control over these modifications.

• Impacts branding, click-through perception, and search clarity.

Sellers should monitor how their products appear in search results, especially for high-volume keywords. While this may improve discoverability, it can also lead to confusion or misrepresentation. Consider adjusting your backend keywords and title structure to align with how Amazon is surfacing your listings.

🌐 Amazon Simplifies Global Ad Management with New Country Filter

Amazon launched a Country Filter feature in Campaign Manager that allows advertisers to view performance across multiple marketplaces in one interface. This update simplifies data management for sellers running ads in various regions, enhancing visibility and aiding in trend identification for faster decision-making.

Key updates:

• New Country Filter is now live in Campaign Manager.

• View campaigns across marketplaces in a unified dashboard.

• Reduces manual reporting and streamlines optimization.

• Improves speed of insight and execution, especially for global advertisers.

This update may seem simple, but it's powerful. Being able to see effective strategies across countries at a glance allows for quicker adjustments, waste elimination, and smarter scaling. If you manage international campaigns, check if this feature is live in your account.

📊 Amazon DSP Just Got Smarter: Target by OLV Completion Rate

Amazon has introduced a new custom audience feature in the DSP console, allowing advertisers to target users based on Online Video ad completion rates rather than just impressions. This enables more precise retargeting and reduces wasted impressions.

Key updates:

• Custom audience creation based on video completion, not just impressions.

• Greater targeting precision, focusing on engaged viewers.

• Enables smarter retargeting across funnel stages.

• Ideal for brand awareness and consideration strategies using OLV.

This update enhances performance-focused video advertising on Amazon by targeting viewers who engage fully with your video. This allows for sharper messaging, reduced waste, and improved results in DSP campaigns. If you're using OLV, it's a feature worth testing right away.

💲 Amazon Launches Budget Sharing for Campaign Portfolios

Amazon has launched a Budget Sharing feature that enables campaigns within the same portfolio to share unspent budgets. This update streamlines budget management for brands with multiple campaigns, especially during peak events like Q4. Campaigns can overuse their budget by up to 100% daily, allowing unused budget to support faster-paced campaigns.

Key updates:

• Budget sharing is now live at the portfolio level in Amazon Ads.

• Unspent daily budget flows automatically to other campaigns in the same portfolio.

• Reduces manual budget adjustments, especially for enterprise brands or high-volume portfolios.

• Potential risk of unexpectedly high spend if campaigns are over-budgeted.

When activating this feature, start conservatively with budgets at a 1.1x multiplier of your past 7-day average spend to avoid overspending. Monitor campaigns closely, as those that underspend may affect overall spending. This tool offers convenience but requires oversight, especially for portfolios with mixed performance or underutilized budgets.

🖥 One Tab, All Markets — Amazon Simplifies Seller Support Workflow

Amazon has updated the Seller Central support interface, allowing sellers to switch between marketplaces (U.S., Mexico, Brazil, Canada) directly in the "Create Case" tab. This enables faster and more efficient global support management by centralizing access in a single window.

Key updates:

• Marketplace switching now available within the Create Case tab.

• Create and manage support cases without navigating between regions.

• Predefined issue templates and custom case descriptions all in one place.

For sellers managing operations across multiple marketplaces, this feature saves a significant amount of time. It enhances workflow, minimizes friction, and makes international case management more intuitive. 

🔋 Listing Electronics or Toys? Battery Details Now Mandatory

Amazon now requires sellers to provide updated safety information for vendor-fulfilled listings containing batteries or battery-powered components starting July 28, 2025. Failure to comply may result in listing deactivation, aligning these products with FBA hazmat policies to enhance overall product safety.

Key updates:

• New battery compliance questions required for vendor-fulfilled listings starting July 28, 2025.

• Sellers must specify if batteries are required, included, and the battery cell composition.

• Missing or incorrect information can lead to listing deactivation, even for existing ASINs.

• Applies to all battery-powered products across categories like electronics, toys, and home devices.

This change affects categories like electronics, toys, grooming tools, and smart home devices. To avoid disruption, audit your catalog and gather accurate battery data. Ensure your team can complete these fields before July 28 to protect your ASINs and maintain Buy Box eligibility.

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