Amazon Introduces Video Sharing for Global Listings, Simplifying Sellers’ Workflow

Welcome to Hunter's Insights - your go-to for key Amazon updates and industry insights! In this edition, we break down essential shifts and new developments, helping you stay ahead in the fast-paced world of e-commerce:

👥 Amazon Ads Launches Dynamic Segments to Improve Audience Reach

📲 Amazon Introduces Video Sharing for Global Listings, Simplifying Sellers’ Workflow

💰 Amazon Introduces Non-Stackable Coupons for Enhanced Inventory Control

🤖 Amazon DSP Adds Alexa as Video Ad Inventory for Broader Audience Reach

♻️ Drive Sales with Amazon's Green Initiatives and Enhanced Delivery Speeds

↩️ New Amazon Returns Feature Helps Sellers Reduce Unexpected Return Fees

👥 Amazon Ads Launches Dynamic Segments to Improve Audience Reach

Amazon Ads has introduced Dynamic Segments, a new feature powered by machine learning that aims to enhance targeting capabilities by automatically identifying audiences most likely to engage with ads. This innovation uses Amazon’s first-party data, which encompasses real-time shopping behaviors and website interactions, to continuously refine and update audience segments for more relevant and effective ad placements.

For Amazon sellers, Dynamic Segments offers a significant advantage by improving the reach and accuracy of their campaigns. Key benefits include scalable audience segmentation, automated performance optimization, and enhanced targeting precision. Sellers can customize their ads using various audience combinations based on signals such as recent product views, purchases, and custom segments, all while the feature adapts continuously to new data.

Currently, Dynamic Segments is available in the U.S. market for self-service advertisers who do not have an Amazon storefront. Sellers can access this feature through the Amazon Ads console, the Amazon Ads API, and the POST /sd/targets endpoint. This update simplifies the process for sellers looking to fine-tune ad group-level targeting, ensuring their campaigns resonate with the most relevant audience segments.

📲 Amazon Introduces Video Sharing for Global Listings, Simplifying Sellers’ Workflow

Amazon has introduced a new video-sharing feature that allows sellers to showcase product videos across multiple marketplaces worldwide with just one upload. This update simplifies the process for sellers who previously had to upload videos separately for each region, saving time and streamlining content management.

Sellers can use this feature to upload a video through the Upload Video tool in Amazon Seller Central. The video will then automatically appear in Amazon stores around the globe, reducing the hassle of managing videos in different regions. For those who want to limit visibility to specific areas, Amazon offers an option to remove videos from certain stores.

This global video-sharing tool significantly advantages sellers with products relevant to international markets, allowing them to engage with audiences in diverse locations without additional effort. However, sellers should be mindful of regional preferences or legal requirements, as some products or messaging may need to be adjusted for certain markets.

💰 Amazon Introduces Non-Stackable Coupons for Enhanced Inventory Control

Amazon has rolled out a significant update for third-party sellers: Non-Stackable Coupons. This long-awaited feature allows sellers to prevent customers from combining coupons with other discounts, such as percentage-off deals or Buy One Get One promotions.

In the past, sellers experienced challenges when customers stacked multiple discounts, often leading to unexpected inventory shortages, particularly during busy sales periods like the fourth quarter. With the introduction of Non-Stackable Coupons, sellers now have enhanced control over their promotions, helping protect their inventory from sudden sell-outs caused by excessive discount stacking.

It's important to note that this update only pertains to coupon stacking; other deals will remain stackable. Amazon encourages sellers to update their coupon settings to take advantage of this feature and better secure their inventory during peak sales seasons.

🤖 Amazon DSP Adds Alexa as Video Ad Inventory for Broader Audience Reach

Amazon has introduced Alexa as a new supply source for video ads within Amazon DSP, enabling self-service advertisers to reach audiences on Alexa-enabled Echo Show devices. By integrating Alexa with the standard video template, Amazon allows video ads created for desktop and mobile online video to be seamlessly extended to Echo Show placements without requiring additional modifications.

This addition marks a significant milestone, as Alexa becomes the first Amazon device to align directly with OLV ads, providing advertisers with an innovative way to enhance brand awareness and consideration. With Alexa as a supply source, brands can now target a broader audience and potentially attract new customers through an engaging, high-visibility format.

Currently, this feature is available to self-service advertisers in North America, specifically within the United States. As Amazon continues to expand its DSP offerings, sellers and advertisers have a streamlined opportunity to capture attention through one of Amazon's most interactive platforms.

♻️ Drive Sales with Amazon's Green Initiatives and Enhanced Delivery Speeds

Amazon has recently announced several sustainability updates designed to streamline fulfillment and reduce emissions, creating a unique opportunity for sellers to enhance their business. By regionalizing its U.S. fulfillment network into eight hubs, Amazon can deliver products more quickly and closer to customers. For sellers, this means shorter delivery times, which can lead to higher conversion rates and increased sales—key factors in driving successful advertising campaigns.

Additionally, Amazon's transition to electric delivery vehicles and its reduction in air transport contribute to more environmentally friendly operations, which appeal to today’s eco-conscious shoppers. This shift aligns with sellers' brand values and can serve as a powerful angle in their advertising messaging, helping them stand out in the market.

With the launch of the Amazon Sustainability Exchange, Amazon is providing insights into decarbonization that sellers can use to enhance their brand messaging. By aligning with Amazon's sustainability efforts, sellers can better resonate with customers and capture the growing interest in sustainable practices.

↩️ New Amazon Returns Feature Helps Sellers Reduce Unexpected Return Fees

Amazon has launched a new returns feature for sellers in the Seller-Fulfilled Network. This update allows sellers to modify the product dimensions and weight on Amazon prepaid return labels. The goal is to reduce unexpected carrier fee adjustments caused by incorrect dimensions on return labels, providing sellers with more accurate shipping costs for their returns.

If the original shipping label was purchased through Amazon’s Buy Shipping service, the dimensions from that label will automatically be applied to the return label, making the process simpler. Sellers who need to adjust dimensions can easily do so under the SKU attributes in the Seller Central return settings.

This feature gives sellers greater control over their return costs, which can help them allocate resources more effectively toward strategic areas. With accurate return fees, sellers can better manage their budgets, making this update an important tool for those looking to optimize costs and drive growth.

Elevate Your Amazon Advertising with a Detailed Audit

If your Amazon ads aren’t delivering the results you expect, it may be time for a comprehensive review. Our Amazon Ads Audit is designed to refine your advertising strategy and drive better performance.

What we offer:

• Optimized Campaign Efficiency: We analyze your ad spend, identify areas for improvement, and optimize your budget to ensure maximum return on investment.

• Targeted Reach: We focus on connecting your ads with the most relevant audience, increasing the chances of meaningful engagement and conversions.

• Enhanced Ad Quality: Our team helps craft compelling ads that boost your brand’s visibility and improve conversion rates.

This audit provides an in-depth, tailored assessment of your advertising strategy. We deliver actionable insights that address your specific business needs, helping you tackle challenges and seize new opportunities.

Don’t let subpar ads hold back your growth. Take charge of your advertising strategy and unlock the full potential of your Amazon campaigns!