Amazon Fixes Critical Pain — FBM sellers can block shipping days

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

📅 Amazon Introduces “No-Ship Dates” for FBM Sellers

🔈 Amazon Launches New Performance Alerts in Seller Central

📊 Amazon Adds ASIN-Level Analytics to Customer Journey Reporting

🎥 Amazon Adds New Tools for Creating and Tracking Shoppable Videos

🚫 Amazon Adds Ability to Cancel Feed File Uploads in Seller Central

❓ Amazon Confirms Delivery Glitch in Sponsored Products Video Ads

💻 Amazon Launches New Returns & Recovery Dashboard for Sellers

📅 Amazon Introduces “No-Ship Dates” for FBM Sellers

Amazon has launched No-Ship Dates for Fulfilled by Merchant (FBM) sellers, enabling them to block days when they can't ship orders without hiding listings or affecting account health.

Key updates include:

• The ability to block shipping days without pausing or suppressing listings.

• Automatic adjustments to delivery promises and updates to Estimated Delivery Dates.

• Reduced the risk of a Late Shipment Rate by preventing orders on days when fulfillment isn't possible.

• Particularly useful for managing holidays, staffing shortages, or planned breaks.

This enhancement greatly benefits FBM operations, providing sellers with more flexibility while maintaining visibility and performance.

🔈 Amazon Launches New Performance Alerts in Seller Central

Amazon has introduced Performance Alerts in Seller Central, enabling sellers to receive real-time notifications about significant metric changes. This feature helps brands quickly identify and address issues before sales decline.

Key Updates:

• Automated Alerts: Get notified about drops in ordered sales, visibility issues, Buy Box losses, and conversion rate declines.

• Custom Alert Groups: Create up to five groups with five conditions and ten ASINs each.

• Monitor Metrics: Track important metrics like ordered sales, units sold, and page views.

• Flexible Triggers: Set alerts for daily, weekly, or monthly changes by a specified percentage.

These new alerts provide sellers with a proactive approach to safeguarding revenue, monitoring ASIN health, and optimizing performance before minor issues escalate into major problems.

📊 Amazon Adds ASIN-Level Analytics to Customer Journey Reporting

Amazon has upgraded its Customer Journey Analytics, making it a powerful tool for product-level insights. Sellers can now analyze the entire purchase funnel by ASIN, rather than just at the campaign level.

Key Updates:

• Full Funnel Visibility per ASIN: Sellers can now view impressions, clicks, add-to-cart rates, and purchase rates all in one panel for each product.

• ASIN-Level Search Trends: Users can see the exact keywords that drive the most impressions for each product.

• Demographic Insights: Amazon now provides detailed audience breakdowns linked directly to specific ASINs.

This upgrade offers brands clearer visibility into each product's performance, the factors driving discovery, and where potential buyers drop off in the purchasing process, enabling more precise optimization than ever.

🎥 Amazon Adds New Tools for Creating and Tracking Shoppable Videos

Amazon has upgraded tools for brands to create and manage Shoppable Videos more efficiently, offering improved performance metrics and new Canva video templates tailored for Amazon product videos.

Key updates include:

• Enhanced Video Analytics: Sellers can view click-through rates (CTR), return rates, attributed sales, trend lines, and cumulative performance across all videos.

• New Canva Templates: These are customizable, mobile-friendly layouts suitable for product overviews, how-to demonstrations, and unboxing videos.

• Bulk Upload Support: Sellers can upload up to 15 videos at once directly through the Upload and Manage Videos section.

Shoppable Videos remain one of Amazon's strongest conversion drivers, and these new tools make it easier than ever for brands to produce high-quality content and monitor its impact over time.

🚫 Amazon Adds Ability to Cancel Feed File Uploads in Seller Central

Amazon has introduced an important update to Seller Central: sellers can now cancel feed file uploads after they have been submitted. This major improvement allows users to avoid the hassle of waiting for mistakes during bulk updates.

Key Updates:

• Uploads can be canceled while they are In Queue, Processing, or Pending.

• Helps prevent listing changes, SKU mismatches, and broken variations.

• Saves time on manual cleanup and reduces support cases.

• Provides better control over large uploads and complex files.

This small but powerful update is a major win for catalog managers, brand owners, and operations teams — finally giving sellers the ability to correct mistakes before they become costly.

❓ Amazon Confirms Delivery Glitch in Sponsored Products Video Ads

Some advertisers using Sponsored Products Video (SPV) campaigns have reported receiving zero impressions. Amazon has confirmed a technical glitch affecting SPV delivery, and their team is working on a solution.

Key updates:

• SPV ads may show no impressions despite a correct setup.

• A technical issue is impacting delivery.

• A fix is in progress, but there’s no specific timeline.

• Advertisers should keep their campaigns active.

SPV is a highly anticipated ad format, and once resolved, brands should begin to see impressions and performance data. No immediate action is needed; just monitor updates and be ready to optimize.

💻 Amazon Launches New Returns & Recovery Dashboard for Sellers

Amazon has launched a new Returns and Recovery Dashboard to provide sellers with better visibility into return patterns just as the peak season begins. This timing is intentional and extremely useful because spikes in returns during Q4 can quickly diminish profits.

Key updates include:

• Return rates from the last 90 days to identify emerging issues

• Top reasons customers return items to help pinpoint fixable problems

• Critical review trends related to return behavior

• Refund costs and return-related fees displayed in a single view

• Suggested actions to reduce returns and prevent recurring issues

With the peak season in full swing, regularly monitoring this dashboard can directly impact profitability for Q4. Making small adjustments now—such as improving listings, packaging, or product clarity—can help prevent costly returns later.

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