Amazon Enhances Shopping Experience with New Size Chart Feature

Welcome to "Hunter's Insights," your reliable resource for the latest developments in the Amazon ecosystem. This week, we provide essential updates and insights to help you stay ahead in the rapidly changing world of e-commerce:

👥 Amazon DSP Revolutionizes Targeting with New Audience Feature

📩 Streamline Campaigns: Amazon's New Ads API Dashboard Updates

⬆️ Boost Your Ad Strategy with Amazon’s Latest DSP Innovation

📊 Amazon Enhances Shopping Experience with New Size Chart Feature

🆕 New Enhanced Ads API for More Flexible Sponsored Brands Campaigns

🚛 Amazon Updates Transit and Handling Times for Enhanced Delivery Accuracy

👥 Amazon DSP Revolutionizes Targeting with New Audience Feature

Amazon DSP has rolled out an innovative audience targeting feature that is raising the bar for digital advertising. This tool empowers advertisers to identify individuals who have either viewed or purchased specific ASINs, even those from competing brands. Unlike Sponsored Ads, this feature provides a level of precision that significantly boosts the effectiveness of ad campaigns.

With this capability, brands now have the ability to create targeted advertisements that directly compare their products to those of their competitors. This approach not only boosts click-through rates (CTR) but also drives higher conversion rates, delivering a notable edge in the competitive marketplace.

To make use of this feature, advertisers should begin by identifying competitor ASINs with the highest engagement, using resources such as the Top Search Term Report in Brand Analytics. Focusing on one category at a time and selecting a substantial number of ASINs allows brands to create various audience types, including Product Purchasers, and Subscribe & Save subscribers, ensuring a broad and effective reach.

It's important to note that audience creation within DSP may take 5-7 days. To avoid issues such as small audience sizes or failed creations, it's vital to select an appropriate number of ASINs and a sufficient lookback period.

📩 Streamline Campaigns: Amazon's New Ads API Dashboard Updates

Amazon has recently updated its Ads API integration dashboard, introducing new features to enhance user experience and streamline campaign management for advertisers.

The most significant change is the transition from daily to hourly data updates. This update allows advertisers to access real-time insights, enabling them to make quick, informed adjustments to their campaigns. With the ability to respond swiftly to market changes, advertisers can optimize their strategies more effectively.

Amazon has also introduced URL linking with filters, making it easy to share specific dashboard views via URL. This feature enhances team collaboration, ensuring everyone is on the same page. Persistent filters across tabs further improve usability, allowing advertisers to maintain consistent views across the dashboard.

Other updates include a reorganized help content section for easier access to relevant guidance and a new feedback module that encourages user input for continuous improvements. These enhancements are designed to make campaign management more efficient and user-friendly for advertisers.

⬆️ Boost Your Ad Strategy with Amazon’s Latest DSP Innovation

Amazon has launched a new feature called Similar Audiences (beta) for its Demand-Side Platform (DSP). This feature is designed to help advertisers reach new, relevant audiences more precisely. It uses advanced AI to identify users with behaviors similar to those in existing target audiences, focusing on shopping, streaming, and browsing patterns.

An important aspect of this feature is its privacy-conscious approach. It operates without relying on third-party cookies or ad identifiers. Advertisers can activate this feature on any line item using custom-built audiences based on Amazon shopping interactions, making it adaptable and effective across different campaigns.

Similar Audiences is currently available in 17 regions, including the US, Canada, UK, Germany, Japan, and India. The goal of Similar Audiences is to enhance ad relevance and campaign effectiveness.

📊 Amazon Enhances Shopping Experience with New Size Chart Feature

Amazon has introduced a new feature aimed at improving the shopping experience. They will now display size charts alongside product prices. This update is expected to enhance the ease of online shopping, helping customers make more informed decisions.

The integration of size charts directly with pricing information streamlines the purchasing process. It potentially reduces returns and increases customer satisfaction. By providing essential sizing details at a glance, this feature could lead to more confident purchases and fewer errors.

This update reflects Amazon’s ongoing commitment to refining the shopping experience, offering tools that make it easier for customers to find the right products. As this feature rolls out, it could positively influence both sales and customer satisfaction across the platform.

🆕 New Enhanced Ads API for More Flexible Sponsored Brands Campaigns

Amazon has made a significant improvement to its Ads API, allowing users to modify landing pages for Sponsored Brands campaigns without having to create new campaigns or ad groups. This update includes new API endpoints for Product Collection, Store Spotlight, and Brand Video ads, providing advertisers with more options for managing their campaigns.

One of the main advantages of this update is the ability to assign unique landing pages to individual ads within the same ad group. This simplifies the process of campaign management by eliminating the need to recreate campaigns or ad groups when making changes to landing pages, saving considerable time and effort.

The update is now available globally, including in key markets such as the UK, Germany, and India, giving advertisers and partners more powerful tools for handling Sponsored Brands campaigns.

🚛 Amazon Updates Transit and Handling Times for Enhanced Delivery Accuracy

Amazon has announced updates to its handling and transit time settings, aimed at improving delivery accuracy for shipments from China to the continental U.S. These changes, effective October 25, 2024, are designed to enhance customer satisfaction by ensuring more reliable on-time delivery.

The new transit time settings will offer a wider range of options, from 2-4 days to 14-20 days, with the maximum transit time being reduced from 28 days to 20 days. Sellers currently using a 14-28 day transit time will see it automatically adjusted to 14-20 days.

Additionally, Amazon is introducing automated handling time for SKUs sold on Amazon.com and shipped from warehouses outside the U.S. This system will automatically set handling times based on historical data, helping to improve the accuracy of promised delivery dates. If the automated handling time is enabled due to a significant gap between actual and manually set times, it cannot be disabled. Sellers can still request a manual handling time override for specific SKUs, but these will not receive on-time delivery rate protection.

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