Amazon Doubles Maximum Bid Adjustments to 100% for Prime Day

Welcome to "Hunter's Insights," your go-to source for the latest Amazon news. This week's edition is full of exciting updates and insights to keep you ahead of the game:

• 🚛Amazon's New Global Shopping Section:Affordable Finds Direct from China

• ⚡️ Brand Tailored Promotions Update: A Powerful Tool for Extending Prime Day Success

• 📊Amazon DoublesMaximum Bid Adjustments to 100% for Prime Day

• ♻️ Boost Your Sales with Amazon'sNew Eco-Friendly Initiative

• 📦Amazon Simplifies FBA Shipments withNew 'Send It Again' Feature

🚛 Amazon's New Global Shopping Section: Affordable Finds Direct from China

Amazon is preparing to shake up the e-commerce industry by introducing a dedicated section on its website forbudget-friendly items shipped directly from Chinese warehousesto customers worldwide. This initiative is aimed at competing with rapidly growing bargain sites like Temu, AliExpress, and Shein.

Starting this summer, Amazon will begin enrolling merchants, specifically those from China. By fall, the e-commerce giant plans to start accepting inventory. Sellers will have the freedom to determine their own product selection and pricing and even produce items in small batches to test market demand before scaling up.

Consumers can expect to find a variety of unbranded fashion essentials, home goods, and daily necessities. Amazon has promiseddelivery times between 9 to 11 days, as it not only speeds up logistics but also transforms the affordability and accessibility of global products.

This development could be a game-changer for sellers, offering new opportunities to reach global consumers with affordable products and flexible inventory options, which can lead to improved profit margins and a more dynamic approach to meeting consumer needs.

⚡️Brand Tailored Promotions Update: A Powerful Tool for Extending Prime Day Success

Brand Tailored Promotions BTP has recently introduced a significant upgrade: the ability to exclude specific ASINs from your campaigns. This enhancement greatly increases the tool's flexibility and precision, allowing for more targeted marketing efforts.

BTP is an excellent tool, especially when paired with strategic advertising. One of the most effective strategies involves targeting cart abandoners—those customers who have shown intent to purchase by adding items to their carts but haven't completed the transaction. With BTP, these customers receive notifications if an item in their cart is on promotion or if the price drops, significantly increasing the chances of conversion.

For those looking to maximize their post-Prime Day sales, BTP offers a valuable strategy to extend the momentum. Here’s how you can effectively use this tool to target high-intent customers after Prime Day:

Promote Prime Day Products:Set up a BTP campaign for the same products you promoted during Prime Day. These items are likely still in customers' carts.

Target Cart Abandoners:Use the "Brand Cart Abandoners (90 days)" audience to focus on those who showed interest but didn't purchase.

Strategic Discounting:Offer discounts that are at least 10% off. You can even consider slightly lower discounts to create a sense of urgency and fear of missing out (FOMO), which can drive conversions.

📊 Amazon Doubles Maximum Bid Adjustments to 100% for Prime Day

Amazon is implementing a significant change to its advertising system for the upcoming Prime Day event, set for July 16-17. For advertisers using the "dynamic bids - up and down" strategy, the maximum bid adjustment will temporarily increasefrom 50% to 100%for ads on the "rest of search" or product pages. This change will be in effect throughout Prime Day.

Key Details:

-Bid Adjustment Increase:Normally, a $1 bid could increase up to $1.50. During Prime Day, it could increase up to $2.

-Objective:This change aims to help advertisers gain more impressions and sales during the high-traffic event.

-Potential Impact:While offering increased visibility, it may also lead to higher advertising costs if not managed carefully.

Advertisers should take note of this temporary change and closely monitor their campaigns during Prime Day. While the potential for increased visibility is significant, there is also a risk of higher advertising costs if not managed carefully.

♻️ Boost Your Sales with Amazon's New Eco-Friendly Initiative

Amazon has introduced a new program called"Climate Pledge Friendly"to support environmentally conscious sellers. This initiative aims to promote sustainable and eco-friendly products on the platform, helping sellers connect with their target audience more effectively.

By showcasing products that meet sustainability standards, Amazon not only increases visibility for eco-friendly sellers but also encourages customers to make greener choices. This program has the potential to positively influence consumer behavior, guiding purchasing decisions toward more environmentally responsible options.

Participatingsellers can benefit greatly from this initiative, especially with Prime Day approaching. This is a great opportunity to raise awareness about your sustainable products. Highlighting their eco-friendly features can attract early shoppers and align with the growing consumer demand for sustainability.

📦 Amazon Simplifies FBA Shipments with New 'Send It Again' Feature

Amazon has introduced a new "Send It Again" feature to help sellers replicate previous FBA shipments more easily. With this feature, sellers can quickly replicate past shipments with just one click, saving time and effort. This means they won't have to manually select SKUs or use bulk uploads when restocking inventory with the same items and quantities.

This featurenot only saves time, but also reduces the possibility of errorsin order processing. While the tool automates much of the process, it also provides flexibility. Sellers can manually add or remove SKUs and adjust the number of units before finalizing the shipment.

Overall, this is a valuable addition for anyone managing FBA shipments. It streamlines the replenishment process, making it more efficient and user-friendly. By reducing the manual effort involved in preparing shipments, sellers can focus more on other critical aspects of their business.

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