Amazon Brandstore Introduces Video Reveal for Instant Engagement

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

📊 Maximize Event Success with Amazon's New Bidding Feature

🔜 Amazon’s New Beta Feature: Say Goodbye to Manual Listing Formats

🚀 Boost Your Ad Performance with Amazon's New Rewarded Ads

🎥 Amazon Brandstore Introduces Video Reveal for Instant Engagement

📲 Streamline Your Reimbursements with Amazon’s New IDR Portal

🌍 Amazon Expands DSP Campaign Management APIs Globally

💻 Amazon Ads Launches Brand+ in Beta for AI-Driven Video Advertising

📇 Amazon Introduces Brand Name Generator for Sellers

📊 Maximize Event Success with Amazon's New Bidding Feature

Amazon has rolled out a new bidding feature, enabling advertisers to schedule bid changes for specific events. This update is set to enhance strategic planning, streamline campaign management, and optimize ad spend during key shopping periods.

Key Highlights of the Feature:

• Valentine’s Day: Schedule bid increases weeks before the holiday to capture last-minute shoppers. Post-event, bids can be lowered to maintain cost efficiency.

• March Spring Sale: Adjust bids early in March to align with seasonal shopping trends, then scale back after the sale to avoid overspending.

This feature simplifies the process of targeting peak shopping periods, ensuring visibility and performance are optimized with minimal manual effort. For sellers, it’s an opportunity to align advertising strategies more precisely with consumer behavior, driving better results with improved timing and control.

🔜 Amazon’s New Beta Feature: Say Goodbye to Manual Listing Formats

Amazon has introduced a beta feature that allows sellers to upload product details using a spreadsheet without adhering to strict formatting rules. AI will then convert this information into Amazon-ready listings, streamlining the process and eliminating the need for complex templates.

Key Features of This New Tool:

• Upload Consolidation: Spreadsheet uploads are now under "List Your Products" in the Catalog section, providing a central hub for adding new products and tracking updates.

• Purge & Replace: This option deletes all existing listings and replaces them with the new file. Sellers should use it carefully to avoid unintended data loss.

• Beta Limitations: Currently, the tool does not support variation grouping or edits to existing listings, meaning manual adjustments may still be necessary.

While AI automation can simplify the listing process, sellers should remain cautious. Mistakes in the uploaded data could lead to significant issues, including the loss of existing listings. As Amazon continues to refine its AI tools, sellers should stay informed and carefully review their uploads to avoid disruptions.

🚀 Boost Your Ad Performance with Amazon's New Rewarded Ads

Amazon has launched an innovative update to its DSP advertising system: Rewarded Ads. This new feature allows sellers to provide incentives directly within their display ads, creating opportunities for increased engagement and interaction with potential customers.

Key Features:

• Incentive-Based Ads: Incorporate rewards directly into your display ads to attract and retain customers.

• Automated Ad Creation: Save time with automatically generated creatives and landing pages tailored to your settings.

• Performance Tracking: Monitor essential metrics such as click-through rates and the impact on branded searches to assess results.

Why It Matters:

This update simplifies the process for sellers to create high-impact advertising campaigns while offering valuable insights to optimize performance. With the ability to motivate interactions, Rewarded Ads present an effective way to connect with your audience and achieve meaningful results.

🎥 Amazon Brandstore Introduces Video Reveal for Instant Engagement

Amazon has introduced a new feature called Video Reveal in Brandstore, which automatically plays an 8-second video as soon as a customer enters the store. This "welcome effect" aims to capture attention immediately and enhance brand visibility. Leading brands such as L'Oréal, Maybelline, Gillette, and LEGO have already adopted this feature to create a more engaging shopping experience.

Key Highlights:

• Auto-playing 8-second video upon store entry.

• Instant visual impact to attract customers.

• Already utilized by major brands for increased brand recognition.

This feature enables sellers to make a lasting first impression and boost customer engagement. While effective, its success relies on compelling visuals that quickly convey a brand’s message. For those looking to set their storefront apart, Video Reveal offers an innovative way to stand out.

📲 Streamline Your Reimbursements with Amazon’s New IDR Portal

Amazon has launched a transformative tool for sellers: the Inventory Defect and Reimbursement (IDR) Portal, which went live on January 21, 2025. This new portal centralizes the management of warehouse losses, damages, and customer returns into one streamlined system, effectively addressing many challenges sellers face when handling reimbursements.

The IDR Portal offers several key benefits:

• Complete visibility: Track inventory defects categorized as "Eligible for Claim," "In Progress," or "Resolved."

• Streamlined insights: Easily identify trends, high-defect SKUs, and reimbursement opportunities.

• Faster action: File claims efficiently without the worry of creating duplicate entries.

The IDR Portal significantly simplifies inventory management by eliminating the need for multiple dashboards and reducing time-consuming data analysis. While it does not cover inbound shipments or warehouse disposals, it provides unmatched clarity and convenience for other claim-related processes.

🌍 Amazon Expands DSP Campaign Management APIs Globally

Amazon has officially announced the global expansion of its DSP campaign management APIs, making them available to advertisers in all regions where Amazon DSP operates. This development offers a more streamlined, automated, and efficient approach to managing programmatic advertising campaigns on the platform.

With the newly expanded API access, advertisers can benefit from:

• Simplified campaign creation processes

• Automated campaign management capabilities

• Advanced optimization features

This integration allows advertisers to directly connect with Amazon's API endpoints, making it easier to incorporate their existing marketing tools and technology. By automating repetitive tasks and enhancing optimization, these APIs provide sellers with an opportunity to focus on strategic decision-making while improving campaign performance.

💻 Amazon Ads Launches Brand+ in Beta for AI-Driven Video Advertising

Amazon Ads has launched Brand+, an innovative AI-powered feature within Amazon DSP aimed at improving brand awareness campaigns through streaming TV and online video. Brand+ leverages Amazon’s unique shopping and entertainment signals, combined with advertiser data, to optimize ad delivery, which enhances the effectiveness and data-driven nature of video advertising.

Key Features of Brand+:

• AI-Powered Targeting: Utilizes conversion signals and Amazon’s proprietary data to connect with high-potential customers.

• Automated Optimization: Ensures that brand messaging reaches engaged audiences, thereby increasing awareness and fostering long-term customer relationships.

• Seamless Setup: Campaigns can be launched with just a few clicks, thanks to flexible controls.

• Transparent Reporting: Provides detailed insights into campaign performance.

Why It Matters for Amazon Sellers:

• More Efficient Ad Spend: Precision targeting guarantees that ads reach the most relevant audiences.

• Better Performance Tracking: Integrates with Performance+ to drive measurable results.

• Easy-to-Use Automation: Simplifies campaign setup and optimization processes.

• Proven Impact: Early adopters have reported significant improvements, including an 11% sales increase for one retailer.

Currently in open beta, Brand+ is expected to be widely available this spring. This tool has the potential to transform how brands approach video advertising on Amazon, providing a more performance-driven and transparent strategy for reaching customers.

📇 Amazon Introduces Brand Name Generator for Sellers

Amazon has launched a new tool in Seller Central called "Create a Brand Name," which simplifies the process for sellers to generate brand name ideas directly within the platform. This feature can be accessed under the "Brand" menu by selecting "Build Your Brand," where sellers will find the option to create a brand name.

How It Works:

1. Enter a description of your company and products.

2. Select relevant product categories.

3. Define your target audience.

4. Click "Generate," and Amazon will provide name suggestions
   based on your inputs.

While this tool offers creative name ideas, it does not check for trademark availability, domain names, or social media handles. Therefore, sellers will need to verify whether the suggested names are legally available. Adding these features would enhance the tool's utility for brand building. 

Crushing it with $20K+ monthly sales on Amazon?

Let’s help you break through to the next level – guaranteed! 🚀

Our team of Amazon growth experts specializes in scaling successful businesses like yours. We’ll perform a deep-dive audit of your operations, from optimizing product listings to fine-tuning your ad campaigns.

Here’s what we offer:

• Comprehensive Analysis: Pinpoint the bottlenecks holding back your growth.

• Actionable Recommendations: Uncover high-impact opportunities to boost sales.

•  Proven Results: We don’t just advise – we deliver guaranteed results.

👉 Ready to scale?

Click below to claim your free audit and unlock your business’s potential!