Amazon Ads Integrates with Adobe for Seamless Creative Workflows

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

🤖 Amazon Introduces AI-Powered Seller Support – What to Expect

📊 Amazon Enhances Vendor Central with Key Financial Metrics

🛠️ Amazon Introduces Brand Builder to Support Seller Growth

📲 Amazon Ads Integrates with Adobe for Seamless Creative Workflows

🚀 Amazon Tests New-To-Brand Bid Boosting for Sponsored Brands

💬 Amazon Introduces Restock Recommendations for FBM Sellers

🖥 DeepSeek-R1 Now Fully Managed on Amazon Bedrock

🤖 Amazon Introduces AI-Powered Seller Support – What to Expect

Amazon has updated its Seller Support system with AI, changing how sellers open cases and receive help. While this aims to streamline support, it also makes direct access to human representatives more challenging.

How It Works:

• Issue Selection: Sellers choose their issue, followed by a request for specific information.

• AI Analysis: If the issue isn't pre-listed, sellers describe it, and AI suggests potential problems.

• Case Handling: AI can fully manage cases, meaning some sellers may not interact with humans.

What This Means for Sellers:

• Faster Case Routing: AI may expedite directing cases to the correct department.

• More Steps: Additional procedures could delay issue resolution.

• AI Misclassifications: Incorrect problem identification could cause setbacks.

• Limited Human Interaction: Some cases may be resolved without human contact.

While AI aims to enhance efficiency, its effectiveness relies on accurate issue detection. Sellers should brace for a more structured but potentially slower support experience.

📊 Amazon Enhances Vendor Central with Key Financial Metrics

Amazon has quietly introduced two essential metrics in Vendor Central: Sales Discount and Contra COGS. These metrics enhance the transparency of Net Pure Product Margin (Net PPM) calculations—information previously unavailable to 1P vendors.

What These Metrics Mean for Vendors:

• Sales Discount: This metric captures savings offered to shoppers not reflected in the Average Selling Price.

• Contra COGS: This metric indicates the total value of trade terms negotiated with Amazon.

• ASIN-Level Insights: These insights are now available at both the account and ASIN levels, allowing for better financial tracking.

To view these metrics, navigate to Vendor Central → Retail Analytics → Net PPM, then select “Customize columns” and enable Sales Discount and Contra COGS. Vendors can also monitor Year-over-Year (YoY) changes, providing deeper insights into profitability trends.

🛠️ Amazon Introduces Brand Builder to Support Seller Growth

Amazon has introduced Brand Builder, a new tool aimed at helping sellers enhance brand recognition and achieve long-term success. This tool assesses a brand’s current development stage and offers customized recommendations to improve visibility, customer trust, and sales performance.

Key Features:

• Structured Brand Development: Brands are classified into five stages, ranging from launching a viable selection to strengthening brand recall, with clear steps for advancement.

• Actionable Recommendations: Sellers receive specific guidance on how to enhance brand identity, increase awareness, and foster customer loyalty.

• Monthly Data Updates: Performance metrics are updated regularly, enabling sellers to monitor their progress and adjust strategies as needed.

• Easy Access: The tool is available in Seller Central under the Brands menu by selecting "Build Your Brand."

By utilizing these insights, sellers can adopt a strategic approach to brand building, ensuring sustained growth and improved positioning on Amazon.

📲 Amazon Ads Integrates with Adobe for Seamless Creative Workflows

Amazon Ads has announced a new integration with Adobe Photoshop and Adobe Express. This integration provides advertisers with direct access to their Amazon Creative Assets library within these design tools, aiming to streamline the ad creation process, improve compliance, and reduce workflow inefficiencies.

Key Benefits:

• Design and Validate in One Place: No more switching between platforms to check ad compliance.

• Real-Time Feedback on Creative Approvals: Ensure your designs meet Amazon’s standards before publishing.

• Faster Time-to-Market: Reduce delays and accelerate campaign launches.

• Consistent Branding Across Ads: Maintain a cohesive visual identity across storefronts, display ads, and Sponsored Brand creatives.

This integration brings Amazon Ads' capabilities into the professional tools that many advertisers already use, making the ad creation process smoother and more efficient.

🚀 Amazon Tests New-To-Brand Bid Boosting for Sponsored Brands

Amazon is launching a new feature called Sponsored Brands bid boosting to help brands attract first-time customers. Currently in testing, this feature allows advertisers to increase their bids specifically for shoppers who haven't made a purchase from their brand in the last 12 months.

Key Benefits:

• Higher Conversion Potential: New-to-brand shoppers visiting a Store are 25.6% more likely to make a purchase.

• Flexible Bid Adjustments: This feature works with both new and existing Sponsored Brands campaigns.

• Improved Performance Insights: Advertisers can track results using the Sponsored Brands API.

For brands focused on customer acquisition, it's essential to monitor new-to-brand metrics to assess effectiveness, as well as ACoS and ROAS for cost-efficiency. Additionally, tracking 14-day attributed sales from ad interactions is important.

This update offers more automation, smarter targeting, and better conversion rates, making it a valuable tool for increasing brand awareness and sales on Amazon.

💬 Amazon Introduces Restock Recommendations for FBM Sellers

Amazon has introduced a Restock Recommendation feature in Seller Central, aimed at assisting sellers in maintaining optimal inventory levels for FBM listings. This tool utilizes demand forecasting to provide data-driven suggestions on when and how much to restock, thereby minimizing the risk of stockouts or overstocking.

Key Features:

• Suggested Restock Quantities: Recommendations are based on recent sales data, current inventory levels, and projected demand for the next two weeks.

• Estimated Days of Supply: This feature helps sellers predict when their inventory may run low, ensuring a consistent stock flow.

• AI-Powered Demand Forecasting: It forecasts demand trends for the next eight weeks to enhance inventory planning.

Sellers can access these insights on the Manage Inventory page in Seller Central, specifically under the Restock notification in the Inventory column. By utilizing these recommendations, FBM sellers can make more informed restocking decisions and improve their overall operational efficiency.

🖥 DeepSeek-R1 Now Fully Managed on Amazon Bedrock

Amazon Web Services (AWS) has made DeepSeek-R1 fully managed within Amazon Bedrock, simplifying the use of AI for sellers and businesses by eliminating the need for setup or maintenance. AWS is the first cloud provider to offer this service, providing a more straightforward way to build and run AI-powered applications.

What This Means for Sellers:

• No Setup or Maintenance: Access the model and start using AI.

• Built-in Protections: Includes security features such as Guardrails and Agents.

• Smarter AI Applications: Helps automate and enhance business processes.

With this update, sellers can now access DeepSeek-R1 through Amazon Bedrock, allowing them to utilize AI to optimize their operations, increase efficiency, and create more engaging customer experiences.

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