Amazon Adds New Creator Tools — Alexa Gets a TikTok-Style Video Feed

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In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce

📱 Amazon Gives Alexa Shopping a TikTok-Style Creator Experience

🔉 Amazon DSP Expands Inventory Groups to Audio Advertising

📈 Amazon Expands Prompts to Sponsored Brands Campaigns

📆 Amazon Ads Adds New Date Presets to Campaign Manager

✅ Amazon Ads Makes Manager Account API Generally Available

‼️ Amazon Tightens Seller Account Transfer and Financing Rules

📦 Amazon Lets 3P Sellers Bid for Sub Same-Day Warehouse Space

📱 Amazon Gives Alexa Shopping a TikTok-Style Creator Experience

Amazon is expanding Alexa for Shopping with a more social, creator-focused video experience. The update brings creator content closer to the shopping journey, making product discovery feel less like traditional ecommerce and more like social media.

Key Updates:

• Shoppers can watch creator videos directly within the Alexa shopping experience.

• The video interface now includes likes and creator follows, creating a TikTok-style experience.

• The update gives brands another opportunity to connect creator content with Amazon shopping and affiliate strategies.

Amazon is clearly pushing creators deeper into the buying journey. For brands, creator content is becoming an increasingly important part of discovery and conversion. The bigger question is how far Amazon takes this social shopping experience next.

🔉 Amazon DSP Expands Inventory Groups to Audio Advertising

Amazon DSP has introduced Inventory Groups for audio ad campaigns to align with display and video workflows, streamlining the management of multiple deals, especially at scale.

Key Updates:

• Advertisers can now bundle multiple audio deals into a single Inventory Group.

• Groups can include both negotiated deals and Amazon-curated packages.

• A single Inventory Group can be applied to multiple audio ad groups.

• Updating an Inventory Group automatically applies changes across every ad group using it.

Previously, audio deals had to be added to each ad group manually. Now, Inventory Groups make setup and updates much faster. For larger campaigns, that means fewer steps and fewer missed deals.

📈 Amazon Expands Prompts to Sponsored Brands Campaigns

Amazon is expanding Prompts beyond Sponsored Products, with the feature now appearing in Sponsored Brands campaigns. As Prompt placements continue to grow, advertisers should start paying closer attention to their performance.

Key Updates:

• Sponsored Brands campaigns are now beginning to spend on Prompts, following their earlier rollout in Sponsored Products.

• Prompt volume and spending have reportedly more than doubled in recent weeks.

• Amazon is adding new metrics such as Purchase Click Rate and CVR to Prompt and video reporting.

With Sponsored Brands now joining the mix, Prompt spend is likely to increase further. Review Prompt and SP video performance weekly and track the data separately. The key is understanding whether the new placements are actually driving results.

📆 Amazon Ads Adds New Date Presets to Campaign Manager

Amazon Ads has added two new date presets to Campaign Manager, making it easier for advertisers to analyze longer-term performance without manually setting date ranges.

Key Updates:

• Last 12 Months is now available as a reporting preset.

• Quarter to Date has been added for faster quarterly analysis.

• The new presets simplify recurring performance reviews and make longer-term campaign analysis more convenient.

The new presets reduce a few clicks when reviewing performance across longer periods. For deeper historical analysis, however, advertisers still need to rely on custom date ranges.

✅ Amazon Ads Makes Manager Account API Generally Available

Amazon Ads has released the Manager Account API for advertisers and agencies with an approved Login with Amazon (LwA) client, enabling programmatic management of multiple ad accounts and streamlining setup.

Key Updates:

• Manager accounts can now be created in bulk through a single batch request.

• Accounts can be searched using customer IDs or account IDs, with paginated results for larger account groups.

• Business details such as names, addresses, and phone numbers can be updated through the API.

For agencies and brands with multiple advertising accounts, this automation minimizes repetitive administrative tasks and integrates seamlessly into existing workflows.

‼️ Amazon Tightens Seller Account Transfer and Financing Rules

Amazon's updated Business Solutions Agreement takes effect August 24, adding restrictions that could affect sellers planning an exit or using financing tied to future Amazon payouts.

Key Updates:

• Sellers can no longer transfer their rights or obligations under the BSA without Amazon's consent.

• Sellers are prohibited from pledging those rights or obligations as collateral.

• The changes could impact account sales, aggregators, and financing arrangements backed by future Amazon disbursements.

For sellers negotiating a sale, renewing financing, or planning an exit, review the updated BSA now. If your deal involves account transfers or future Amazon revenue, seek legal advice. Act before the new terms take effect.

📦 Amazon Lets 3P Sellers Bid for Sub Same-Day Warehouse Space

Amazon is giving third-party sellers a new way to access its Sub Same Day fulfillment network, allowing eligible sellers to bid for additional warehouse capacity and get products closer to customers.

Key Updates:

• Sellers can select eligible ASINs and bid for space through Capacity Manager.

• Sub Same Day offers delivery in as little as 2–5 hours across more than 2,300 metro areas.

• Amazon says products in the network have seen 12% higher sales on average compared with core FBA delivery.

• Sellers pay only when units actually ship through Sub Same Day, at or below their submitted per-unit bid.

Participation is optional, and Amazon will automatically add some products to the network for free. Sellers should weigh potential sales increases against varying fulfillment costs by ASIN and market.

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